News Feed
WPXI Pittsburgh |
Inauguration Day: Trump becomes America's 45th president
WPXI Pittsburgh It's much harder to boycott a Facebook or Google, where you have friends or your email address, said digital marketing analyst Rebecca Lieb. She added that people are less likely to toss out a $2,000 laptop or pricey mobile phone than change soft drinks. |
January 21, 2017 4:36 am
Computerworld |
Pazarlama teknolojileri neden başarılı olamıyor?
Computerworld Sektör analistlerinden ve danışmanlarından olan Rebecca Lieb, pazarlama alanındaki hızlı büyüme, gelişme ve yeniden yapılanma sürecinden dolayı pazarlama teknolojilerinin olumlu veya olumsuz etkiye sahip olacağını belirlemenin şu an için çok zor … |
January 20, 2017 1:58 pm
Marketing Land |
How digital advertising will change with today's political climate
Marketing Land The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising and online media. Rebecca Lieb on January 17, 2017 at 11:54 am … |
January 17, 2017 4:54 pm
Marketing Land |
How digital advertising will change with today's political climate
Marketing Land … digital advertising will change with today's political climate. The proliferation of fake and offensively virulent news will be a growing problem this year. Columnist Rebecca Lieb takes a look at the trend and how it will affect digital advertising … |
January 17, 2017 4:54 pm
B&T |
True or False: What Happened To 2016's Content Predictions?
B&T Well-known American content marketing commentator Rebecca Lieb said brands would start to appoint senior executives to oversee content initiatives. “Content is not a channel, it's related to all advertising, marketing and communications initiatives… |
January 10, 2017 10:23 pm
Broadband TV News |
Global Innovator receives Ulrike Bolenz art object
Broadband TV News Members of the 2017 board are besides Ian Wightman (IHS Markit, Austin/Tx.), Rebecca Lieb (New York), David Mercer (Strategy Analytics, Milton Keynes)), Jo Groebel (DDI, Berlin) and Robin Eckermann (Eckermann Associates, Canberra), that were already … |
January 10, 2017 10:39 am
Adweek |
Why Marketers Like YouTube and E! Are Embracing Twitter Moments
Adweek Rebecca Lieb, a digital media and marketing analyst, pointed out that Moments is as easy an add-on as it's inexpensive to produce. "Twitter Moments just leverages what Twitter is already about, which is real-time marketing," she noted. Publishers like … |
January 3, 2017 10:53 pm
Marketing Land |
Content about content is king: 2016's most popular columns on the topic
Marketing Land … visual) and of making sure it's seen, were under discussion in our virtual pages, where Patrick Armitage expressed his admiration of comedian Louis C.K.'s tactics and Rebecca Lieb explained how personal branding and content marketing work together. |
December 27, 2016 3:12 pm
frank.news | Marketing trends en media nieuws (persbericht) (Blog) |
Wat contentmarketingkoning Joe Pulizzi verwacht van 2017
frank.news | Marketing trends en media nieuws (persbericht) (Blog) Rebecca Lieb (adviseur, auteur, analist) denkt dat context de toekomst heeft. ,,Er komen methoden voor het maken van gepersonaliseerde en relevante realtime berichten op basis van triggers als de aankoopgeschiedenis, het weer, de fysieke locatie, … |
December 13, 2016 2:52 pm
Media Update |
Top five content marketing trends for 2017
Media Update Rebecca Lieb, an analyst, author, and advisor, says, “Content will move beyond screens into the 'phygital' world. New technologies such as beacons, sensors, and IoT now infuse highly contextual content into the objects and environments around us. |
December 8, 2016 8:06 am