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NTDTV |
AT&T天价并时代华纳打造新媒体成败难料
NTDTV 独立媒体顾问暨分析师李布（Rebecca Lieb）说：〝我们以前就看过这部好戏，只是结局超凄惨。〞李布说的是2000年美国线上（AOL）与时代华纳合并案。双方在9年后分手。 李布说：〝想结合科技与创新有其困难度。〞 但李布说，在 … |
October 24, 2016 1:41 pm
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AT&T併時代華納打造新媒體成敗難料
中央通訊社 但分析師說，這起併購案面臨諸多挑戰，包括獲得主管機關放行這宗影響數以千萬計客戶的交易，還有如何成功地合併這2家截然不同的企業，其中1家專注內容，另1家則擅長傳輸。 獨立媒體顧問暨分析師李布（Rebecca Lieb）說：「我們以前就看過這部好戲，只是結局超 … |
October 24, 2016 12:16 pm
New Vision |
AT&T deal: merger for new media era or a bad remake?
New Vision "We've seen this movie before and it didn't end well," said Rebecca Lieb, an independent media consultant and analyst, referring to a 2000 deal merging AOL and Time Warner that was unwound nine years later. "It's difficult merging technology and … |
October 24, 2016 4:50 am
NBCNews.com |
Merger for new media era or a bad remake?
Bangkok Post "We've seen this movie before and it didn't end well," said Rebecca Lieb, an independent media consultant and analyst, referring to a 2000 deal merging AOL and Time Warner that was unwound nine years later. "It's difficult merging technology and … AT&T Reaches Deal to Buy Time Warner for $85.4 Billion |
October 24, 2016 2:45 am
Daily Mail |
Merger for new media era or a bad remake?
Daily Mail An AT&T-Time Warner mega-deal could create a new kind of media-tech firm in an age where consumers get content Netflix-style, when they want it on any device. Or it could be a remake of another huge merger 16 years ago that sought to unite the … |
October 24, 2016 2:14 am
USA TODAY |
Reaction to AT&T swallow of Time Warner swift
USA TODAY LOS ANGELES — Reaction was swift Saturday on news that wireless giant AT&T was set to swallow up Time Warner, the home of CNN, HBO, Warner Bros. studios and the Big Bang Theory TV series, for $85 billion. Republican presidential candidate Donald … AT&T Is in Advanced Talks to Acquire Time Warner AT&T Reaches Deal to Buy Time Warner for $85.4 Billion |
October 22, 2016 7:25 pm
USA TODAY |
Reaction to AT&T swallow of Time Warner swift
USA TODAY LOS ANGELES — Reaction was swift Saturday on news that wireless giant AT&T was set to swallow up Time Warner, the home of CNN, HBO, Warner Bros. studios and the Big Bang Theory TV series, for $85 billion. Republican presidential candidate Donald … AT&T Is in Advanced Talks to Acquire Time Warner AT&T Reaches Deal to Buy Time Warner for $85.4 Billion |
October 22, 2016 7:25 pm
Business 2 Community |
4 Different Approaches To Measuring The ROI Of Content Marketing
Business 2 Community Last year, only 23% of B2C marketers thought their organization was successful in tracking the ROI of their content programs. New research shows this continues to be an issue, as nearly half of all content marketers admit that measuring ROI will be … |
October 20, 2016 8:00 pm
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Konferencē «Digital 2016» diskusija par zīmola attīstību digitālajā vidē
TVNET.lv Vai veiksmīga mārketinga pamatā ir zīmola spēks un tā saturs? Kā to izmantot un attīstīt digitālajā vidē? Par to savā pieredzē dalīsies pasaulē atzīti lektori no Lielbritānijas, Beļģijas un Baltijas valstīm. Rebeka Lība (Rebecca Lieb) un Lī Odens (Lee … |
October 13, 2016 9:37 am
WPXI Pittsburgh |
Residents of ritzy Hilton Head Island happy to be alive
WPXI Pittsburgh "Domains are cheap," branding expert Rebecca Lieb said. "Mopping up when somebody acquires a domain and does something malicious with it is expensive." Trump's collection of web addresses good and bad is far more extensive than that of any … |
October 8, 2016 6:44 pm