News Feed
Business 2 Community |
What Is a Content Audit, and How to Use the Results
Business 2 Community According to marketing strategist Rebecca Lieb, “A content audit is the cornerstone of content strategy, which governs content marketing. The aim is to perform a qualitative analysis of all the content on a website (or in some cases, a network of sites … |
October 3, 2016 3:53 pm
Marketing Land |
How to scale organic local marketing
Marketing Land Columnist Rebecca Lieb wrote a great Marketing Land post in July on scaling content marketing across a global brand, full of tactics to embrace if you already have a content team in place. But if don't have copywriters across the globe — or even … |
September 28, 2016 1:18 pm
Marketing Land |
Why contextual campaigns provide value across the enterprise
Marketing Land Why contextual campaigns provide value across the enterprise. Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers. Rebecca Lieb on September 27, 2016 at 9:17 am. |
September 27, 2016 1:17 pm
Los Angeles Times |
Facebook encourages visits to physical retailers through customizable ads to local inventory
Los Angeles Times These tool sets solve the disconnect between online marketing and in-store traffic, said digital marketing consultant Rebecca Lieb. In addition to increasing competition with Google, this also adds competition to local metropolitan newspapers, she said. |
September 23, 2016 6:43 pm
InternetRetailer.com |
Facebook's newest ads aim to help retailers drive in-store sales
InternetRetailer.com That data suggest why the ads, while not original—Google offers a similar ad with its local inventory ads—could prove valuable to retailers, says Rebecca Lieb, an independent media analyst. “It's not original or unique, but it is an important … |
September 20, 2016 3:01 pm
Business 2 Community |
The Line Between Data-Driven Marketing and Creative Content …
Business 2 Community ScribbleLive advances the content marketing industry with its complete content marketing platform that helps businesses grow and expand the top of the … |
September 20, 2016 1:53 pm
Adweek |
Marketers Are Getting the Snapchat Targeting Data They Want. Will …
Adweek Having wowed advertisers at the Cannes Lions in June with the unveiling of its long-awaited ad tech platform, Snapchat has shown no signs of slowing down. |
September 19, 2016 11:10 pm
|
Best Practices For Contextual Marketing
MediaPost Communications Right service. Right product. Right platform. Right person. Right time. Right place. That's the next generation of cross-channel and it encompasses every aspect of our existence. Call it contextual marketing. Rebecca Lieb, long-time digital media … |
September 19, 2016 12:35 pm
Lübecker Nachrichten |
HL-Sports – News > Nusse Rams: Zufriedenstellender Start in die …
HL-Sports HL-Sports // Sportnachrichten für die Region Lübeck – Fußball, Handball, Football, Eishockey, Hockey, Leichtathletik, Tennis, Volleyball, Basketball, Golf. Nusse – Erster Auftritt der Baskets macht Mut für neue Saison – LN … |
September 15, 2016 8:30 am
Lübecker Nachrichten |
Nusse – Erster Auftritt der Baskets macht Mut für neue Saison – LN …
Lübecker Nachrichten Lillemor Köper (h.v.l.), Nadine Löschke, Rebecca Lieb, David Völzmann, Andreas Riebau, Esther Bode, Lasse Eickemeyer (v.v.l.), Corin Depping, Hilke … |
September 14, 2016 6:18 pm