News Feed
CIO |
How CIOs can improve B2B social marketing
CIO … because they're in charge of IT, and you can't do social media marketing unless there are solid IT underpinnings, not only for content creation, but distribution, analytics, and tying things into additional systems such as CRM," says Rebecca Lieb … |
June 23, 2016 1:40 pm
PYMNTS.com |
PYMNTS Data Dive: Consumers' Mobile Preferences
PYMNTS.com “The more mobile Facebook gets, the more visual it gets,” notes Rebecca Lieb, an independent media analyst. “Facebook wants to give consumers a more immersive storytelling journey. It wants marketers to tell stories more visually and beautifully.” “It … |
June 21, 2016 4:57 pm
PYMNTS.com |
Facebook Opens Up For More Expressive Brand Storytelling
PYMNTS.com “The more mobile Facebook gets, the more visual it gets,” notes Rebecca Lieb, an independent media analyst. “Facebook wants to give consumers a more immersive storytelling journey. It wants marketers to tell stories more visually and beautifully.” “It … |
June 21, 2016 4:49 pm
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Facebook gives retailers more leeway to tell their stories
InternetRetailer.com The move to let marketers use the Canvas format within organic posts aims to make Facebook a more visual platform, says Rebecca Lieb, an independent media analyst. “The more mobile Facebook gets, the more visual it gets,” she says. “Facebook wants to … |
June 20, 2016 8:52 pm
Business 2 Community |
How To Get 2-3x Better Results From Your Content By Using Organic Content Amplification
Business 2 Community … automate the process with software that keeps you in control. For more lean content marketing tips from Mark Schaefer, Rebecca Lieb, Lee Odden, Jason Miller, Erika Heald on many other inspiring content marketing influencers, download our free eBook. |
June 20, 2016 2:29 pm
InternetRetailer.com |
Amazon's 'cereal killer' tweet provokes backlash after Sunday's mass shooting
InternetRetailer.com “Amazon was half right in deleting the tweet because it was in poor taste at that time, but they really should've said 'oops, we're sorry,'” says analyst Rebecca Lieb. “If you're putting content out there, you should be having somebody paying attention … |
June 13, 2016 7:51 pm
HITC |
Whatever happens to Gawker, it's already changed digital media
HITC "Gawker's impact on digital media resonates today when you look at properties like BuzzFeed," said Rebecca Lieb, digital media analyst and author. "The really compelling headline, the almost irresistible story because it's a little bit cheeky, it's a … |
June 11, 2016 6:34 am
CNBC |
Whatever happens to Gawker, it's already changed digital media
CNBC "Gawker's impact on digital media resonates today when you look at properties like BuzzFeed," said Rebecca Lieb, digital media analyst and author. "The really compelling headline, the almost irresistible story because it's a little bit cheeky, it's a … |
June 10, 2016 7:22 pm
MarketingProfs.com (subscription) |
What Your Customers (and Competitors) Think About Online Advertising and Content Marketing
MarketingProfs.com (subscription) With ad-blocker downloads on the rise and criticism of banner ad effectiveness a theme among industry pundits the past few years, my team at ScribbleLive recently partnered with industry analyst Rebecca Lieb to explore the latest consumer and marketer … |
June 8, 2016 2:13 pm
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'A calculated risk': Why agencies are making social-justice documentaries
Digiday These agencies have production muscles to flex, and see an opportunity in aligning with what independent analyst, author and advisor Rebecca Lieb, formerly of the Altimeter Group calls “non-controversial causes” bound to resonate with their audiences … |
June 8, 2016 4:03 am