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Adweek |
Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners
Adweek Rebecca Lieb, a digital marketing and media analyst, is interested to see how the old and new media titans will ultimately mesh. "When tech and data can be combined with marketing initiatives, publishing and production, you can create real juggernauts … |
May 16, 2016 12:00 am
Marketing Land |
The morality clause in digital marketing
Marketing Land The morality clause in digital marketing. What if a project or client isn't in line with your own personal ethics and values? Columnist Rebecca Lieb tackles that question and offers some guidance on when to say no. Rebecca Lieb on May 10, 2016 at 1:22 pm. |
May 10, 2016 5:26 pm
Adweek |
Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed
Adweek And if ads increase in relevancy even while the ad load doesn't increase, that could potentially drive up the price of ads on the platform. Retargeting can be a very good thing or a bad thing, said analyst Rebecca Lieb. Facebook has a lot of data about … Facebook Brings Retargeting To Instagram Via Dynamic Ads New Ways for More Businesses to Drive Sales from Facebook and Instagram | Facebook for Business |
May 10, 2016 3:02 pm
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How Snapchat paves the way for future of location marketing
CIO Marketing is no longer just about getting the right message to the right person at the right time, according to Rebecca Lieb, an independent industry analyst and advisor. "Mobile's pervasiveness means 'right place' needs to be added to the mix," she says. |
April 28, 2016 1:45 pm
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New-Report-Says-It-Reveals-Formula-for-Content-Marketing-Success
EContent (press release) Contently, a content marketing technology solution, released "Content Methodology: A Best Practices Report," together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology–a process to … |
April 12, 2016 2:10 pm
MarTech Advisor |
Content Methodology: A Best Practices Report
MarTech Advisor For many organizations, content marketing is at a crossroads. If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you. On one hand, content investment is on the rise. Seventy-three … |
April 7, 2016 4:30 pm
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Content Methodology: A New Model for Content Marketing
Business 2 Community For many organizations, content marketing is at a crossroads. If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you. On one hand, content investment is on the rise. Seventy-three … |
April 7, 2016 4:29 pm
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IBM Assesses Its Place In The Changing Marketing Tech Landscape
AdExchanger While industry observers note that IBM's marketing portfolio still has some holes (a data management platform and paid media execution tools, and independent analyst Rebecca Lieb points out that it's “conspicuously” missing content marketing components … |
April 7, 2016 4:51 am
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IBM Assesses Its Place In The Changing Marketing Tech Landscape
AdExchanger While industry observers note that IBM's marketing portfolio still has some holes (a data management platform and paid media execution tools, and independent analyst Rebecca Lieb points out that it's “conspicuously” missing content marketing components … |
April 7, 2016 4:51 am
Business 2 Community |
When Will Ads Be Over?
Business 2 Community Analyst Rebecca Lieb was tweeting the other day about her newest research on digital marketing. Her report documents the ongoing shift away from digital ads—ineffective banners, mostly—to valuable content. But while the shift to content is historic … |
April 6, 2016 10:35 pm