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New Report Reveals Formula for Content Marketing Success
SYS-CON Media (press release) Today, Contently, the leading content marketing technology solution, released “Content Methodology: A Best Practices Report,” together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology—a … |
April 5, 2016 5:58 pm
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New Report Reveals Formula for Content Marketing Success
Business Wire (press release) Today, Contently, the leading content marketing technology solution, released “Content Methodology: A Best Practices Report,” together with industry analyst Rebecca Lieb, that examines why leading organizations are adopting a content methodology—a … |
April 5, 2016 5:38 pm
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Ad Spend Shifting To Content Marketing Because People Hate Everything Else
MediaPost Communications That change has brought a shift in strategy to content marketing, according to a report titled, “The Eclipse of Online Ads,” from Rebecca Lieb, funded by ScribbleLive. It is estimated that since ad blockers have become popular, 12% of ads aren't seen … |
March 31, 2016 2:53 pm
Merca2.0 |
5 autores explican ¿qué es el content marketing?
Merca2.0 Rebecca Lieb, en Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media (QUE, 2011), explica que esta estrategia pasó del “sería bonito tenerlo” a “es necesario implementarlo”. La autora plantea que el … |
March 31, 2016 2:51 am
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ScribbleLive shares 3 steps to improve your digital content marketing strategy
ITBusiness.ca … from awareness to conversion, by building customer-centric marketing strategies around engaging content rather than paid advertising, according to a new report that digital advertising strategist Rebecca Lieb prepared for Toronto-based content … The Eclipse of Online Ads–a ScribbleLive Report |
March 28, 2016 8:45 pm
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The Eclipse of Online Ads–a ScribbleLive Report
ADOTAS ScribbleLive and author Rebecca Lieb (pictured left) have have launched a report on “The Eclipse of Online Ads,” in which they explain why marketers must optimize their efforts by prioritizing content within the digital mix. The Report's Executive Summary. ScribbleLive shares 3 steps to improve your digital content marketing strategy |
March 28, 2016 10:29 am
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Study: Companies Favoring Content Over Ads
Broadcasting & Cable That all ads up to brands rethinking how they spend online, with an increasing shift in money going toward content, instead of advertising, according to a report by analyst Rebecca Lieb for content marketing software company ScribbleLive. Her report … |
March 25, 2016 3:59 pm
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Content Marketing for Beginners: 41 Things You Should Know
Business 2 Community We recommend starting with Rebecca Lieb's Content Marketing: Think like a Publisher. This was one of the very first books on content marketing, published back in 2011. 34. Joe Pulizzi and Robert Rose are the primary voices of the Content Marketing … |
March 18, 2016 3:10 pm
Marketing Land |
Content marketing and personal branding go hand-in-hand
Marketing Land How do you successfully build your personal brand? Columnist Rebecca Lieb says it all comes down to content marketing and ensuring that the content that represents you adds value. Rebecca Lieb on March 15, 2016 at 9:43 am. More. |
March 15, 2016 1:43 pm
Marketing Land |
Content marketing and personal branding go hand-in-hand
Marketing Land Content marketing and personal branding go hand-in-hand. How do you successfully build your personal brand? Columnist Rebecca Lieb says it all comes down to content marketing and ensuring that the content that represents you adds value. Rebecca … |
March 15, 2016 1:43 pm