News Feed
|
¿Por qué Snapchat podría ser una gran herramienta para el …
ComputerWorld Venezuela Snapchat sigue siendo una red social relativamente pequeña, de “nicho”, o al menos cuando se la compara con Facebook o Twitter. Sin embargo, sus más de … |
March 14, 2016 12:12 pm
Digital Arts Online |
How to use Snapchat for digital marketing
Digital Arts Online Snapchat's fleetingness and temporality are two of its most compelling marketing components, according to Rebecca Lieb, an industry analyst and advisor. "Messages on Snapchat demand to be looked at now and have an expiration date," she says. "I think … |
March 14, 2016 12:11 pm
|
Why Snapchat is the next big thing in digital marketing
CIO Snapchat's fleetingness and temporality are two of its most compelling marketing components, according to Rebecca Lieb, an industry analyst and advisor. "Messages on Snapchat demand to be looked at now and have an expiration date," she says. "I think … |
March 11, 2016 4:37 pm
Marketing Land |
How To Analyze Your Content Needs
Marketing Land How To Analyze Your Content Needs. Building out your content offerings is like furnishing an empty house — with so many options it's hard to know where to start. Columnist Rebecca Lieb explains how to narrow things down through research. Rebecca Lieb … |
February 16, 2016 3:44 pm
|
CMO Debate: Are We Going Retro With Marketing Tools?
Forbes There is nothing better than a debate amongst peers. No, this is not a post about politics. I am referring to a lively dinner that PebblePost hosted earlier this week, with some amazing Chief Marketing/Digital/Customer Officers from companies as … |
February 12, 2016 3:09 pm
The Milwaukee Community Journal |
5 Marketing Ideas for the Budget-Friendly Small Business
The Milwaukee Community Journal For quick, actionable tips to aid in developing your SEO strategy, consider the tips outlined in the book, The Truth About Search Engine Optimization by Rebecca Lieb. Her book offers a great refresher for industry pros and newbies alike. Use … |
January 28, 2016 6:23 pm
CIO |
Why the ad industry will never win the war on ad blockers
CIO Rebecca Lieb, an industry analyst and advisor, believes the diminishing efficacy of online display advertising is at the core of this issue. "Consumers aren't willing to accept the bargain they've struck with traditional media: you get content if you … |
January 28, 2016 1:00 pm
PRWeek |
Forget fashion. CPG brands are leading the way on Instagram
PRWeek "[Instagram advertising] is very congruent with the concept of advertising in glossy magazines: sexy, lush, desirable product, and results shots," says analyst and adviser Rebecca Lieb. "This isn't deep immersion, it isn't super interactivity, it's not … |
January 26, 2016 4:38 pm
Black Enterprise |
5 Marketing Ideas for the Budget-Friendly Small Business
Black Enterprise For quick, actionable tips to aid in developing your SEO strategy, consider the tips outlined in the book, The Truth About Search Engine Optimization by Rebecca Lieb. Her book offers a great refresher for industry pros and newbies alike. Use … |
January 26, 2016 12:00 pm
Campaign US (blog) |
Forget fashion. CPG brands are leading the way on Instagram
Campaign US (blog) "[Instagram advertising] is very congruent with the concept of advertising in glossy magazines: sexy, lush, desirable product and results shots," says analyst and advisor Rebecca Lieb. And that's what you really need for the CPG category. "This isn't … |
January 26, 2016 9:43 am