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Twitter Needs a Product Renaissance to Get Out of Its Current Funk
Adweek Analyst Rebecca Lieb said Twitter is in the "unenviable position" of being always compared to Facebook. While Twitter is widely popular, she said it has a more limited audience and a more limited platform, which might never lead to the hockey-stick … |
January 25, 2016 7:31 pm
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10 Ways to Repurpose Webinar Content
Business 2 Community In a blog post on the topic, Jason describes interviewing Rebecca Lieb, author of Content Marketing, and asking for her number one tip regarding creating content. She replied: “I use a Thanksgiving analogy. You cook up this giant bird to serve up on … |
January 25, 2016 2:28 am
CIO |
How (and why) marketing tech fails to deliver on its promise
CIO Rebecca Lieb, an industry analyst and advisor, says it's too soon to tell if marketing technology will live up to some of the hype or prove to be an outright failure, because the market is currently in a period of hyper growth, development and refinement. |
January 21, 2016 1:30 pm
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The 3 types of content marketing
iMedia Connection Don't get me wrong. Stories are wonderful. Everyone loves them, and stories can be an enormous component of a content marketing strategy. Yet increasingly the word "story" is used in some quarters to supplant the term "content marketing," and that's … |
January 19, 2016 11:42 pm
Marketing Land |
Content Marketing And Targeting Fallacies
Marketing Land Content Marketing And Targeting Fallacies. When it comes to audience targeting, don't look for shortcuts. Columnist Rebecca Lieb explains how to tackle it the right way without skipping some essential steps. Rebecca Lieb on January 19, 2016 at 9:13 am. |
January 19, 2016 2:13 pm
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V-Nova is the winner of the 1st Diplomatic Council Global Media Innovator
FierceOnlineVideo … Jo Groebel, Director Deutsches Digital Institut in Berlin, David Mercer, Vice President/Principal Analyst, Strategy Analytics in Milton Keynes, Rebecca Lieb, Principal Conglomotron in New York and Ian Weightman, Vice President Research and … |
January 19, 2016 1:56 pm
CIO |
Apple moves its iAd platform to self-service model
CIO "Selling advertising is a highly tangential business to what Apple does at its core," says Rebecca Lieb, an industry analyst and advisor. "Apple's market share in the sector is abysmal in comparison to Facebook and Google. It's hard to imagine Apple … |
January 15, 2016 3:34 pm
Marketing Land |
Please Don't! 5 Content Marketing Don'ts For 2016
Marketing Land Please Don't! 5 Content Marketing Don'ts For 2016. It's easy to talk about content marketing wins, but what about giant fails? Columnist Rebecca Lieb outlines some of the top mistakes content marketers make so that you can avoid them in the coming year. |
December 22, 2015 3:18 pm
Entrepreneur |
Creating Pinnacle Content to Measure, Evaluate, Empower
Entrepreneur According to one of my favorite compatriots, analyst Rebecca Lieb, “measuring content effectiveness remains the single most daunting task facing content marketers.” And as anyone who spends any amount of time in the content world knows, creating … |
December 18, 2015 10:37 pm
iMedia Connection |
6 content marketing trends to watch in 2016
iMedia Connection Rebecca Lieb. 6 content marketing trends to watch in 2016 Rebecca Lieb. FOLLOW. 0 COMMENTS 672 VIEWS 0 0 0 Email. 0. Email. December 17, 2015. It's that time of year again. Columnists, bloggers, prognosticators all publish their digital marketing … |
December 14, 2015 11:49 pm