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iMedia Connection |
6 content marketing trends to watch in 2016
iMedia Connection Rebecca Lieb. 6 content marketing trends to watch in 2016 Rebecca Lieb. FOLLOW. 0 COMMENTS 674 VIEWS 0 0 0 Email. 0. Email. December 17, 2015. It's that time of year again. Columnists, bloggers, prognosticators all publish their digital marketing … |
December 14, 2015 11:49 pm
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6 content marketing trends to watch in 2016
iMedia Connection 6 content marketing trends to watch in 2016. Rebecca Lieb Guest Writer. 6 content marketing trends to watch in 2016 Rebecca Lieb. FOLLOW. COMMENTS 23 VIEWS 0 0 0 Email. 238. December 17, 2015. It's that time of year again. Columnists, bloggers … |
December 14, 2015 11:49 pm
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6 content marketing trends to watch in 2016 – iMedia Connection
iMedia Connection It's that time of year again. Columnists, bloggers, prognosticators all publish their digital marketing "predictions" for the New Year. Personally, no can do. I'm an … |
December 14, 2015 11:49 pm
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Qual a diferença entre publicidade e conteúdo?
iMasters Em 2012, a consultora, pesquisadora e autora Rebecca Lieb definiu que se houvesse mídia paga envolvida, era publicidade e não conteúdo. Porque, segundo ela, “conteúdo não interrompe, atrai”. Mas daí eu volto para o exemplo de Under Armour, que me … |
December 7, 2015 11:36 am
RetailWire |
Will PriceLocal help local retailers compete with Amazon?
RetailWire "People are still trying to parse local into cities and regions, but local is becoming more and more granular … by neighborhood, zip code, down to the shelf in a specific store," said Rebecca Lieb, industry analyst for Altimeter Group, at Shop.org in … |
November 25, 2015 2:38 pm
New York Times |
Pop Facebook Quiz: Should You Take It?
New York Times “Facebook has deep, deep data on its users. You can slice and dice markets, like women 25 to 35 who live in the Southeast and are fans of 'Breaking Bad,' ” Rebecca Lieb, a digital advertising and media analyst at the Altimeter Group, a research firm … |
November 24, 2015 9:15 pm
Marketing Land |
Marketing And The Gravitas Issue
Marketing Land Marketing And The Gravitas Issue. Pack away those hoodies and jeans. If you want to move up in marketing circles, you need to project a certain level of legitimacy and gravitas, says columnist Rebecca Lieb. Rebecca Lieb on November 24, 2015 at 10:00 am. |
November 24, 2015 3:00 pm
Marketing magazine Australia (registration) |
Brands versus publishers
Marketing magazine Australia (registration) “Large brands like GE and IBM are publishing more content per week now than Time magazine did in its heyday,” says Rebecca Lieb, VP of content marketing for analytics and integrated marketing company Teradata Applications. Even Qualtrics has its own … |
November 19, 2015 1:48 am
Business 2 Community |
Five Reasons Why Your Marketing Approach Will Fall To Pieces In 2016
Business 2 Community Have a read of this article from Fast Company, Rebecca Lieb (VP of content at Teradata Marketing and a Talking Content Marketing participant) states that 70% of businesses operate without a documented content strategy. A strategy represents having a … |
November 9, 2015 8:32 pm
Marketing Land |
Content: It's Not Another Channel
Marketing Land Content: It's Not Another Channel. Think content is a channel that should be departmentalized? Think again! Rebecca Lieb explains why team members across your marketing organization need to collaborate and align on content. Rebecca Lieb on October … |
October 27, 2015 3:12 pm