News Feed
Adweek |
Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season
Adweek "There is a disconnect between their strategy and their ambitions," said Rebecca Lieb, an independent analyst. This story first appeared in the Oct. 26 issue of Adweek magazine. Click here to subscribe. Get the Technology Today newsletter: Check out … |
October 26, 2015 12:00 am
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Mar-Tech Consolidation Rages On As Selligent, StrongView Merge
AdExchanger “There's always an evolution in the market,” said Rebecca Lieb, an independent analyst and longtime Altimeter Group analyst. “Marketing automation was ascendant, and now it's consolidating and normalizing.” She added that email point solutions have … |
October 15, 2015 7:30 pm
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Mar-Tech Consolidation Wages On As Selligent, StrongView Merge
AdExchanger “There's always an evolution in the market,” said Rebecca Lieb, an independent analyst and longtime Altimeter Group analyst. “Marketing automation was ascendant and now it's consolidating and normalizing.” She added email point solutions have evolved … |
October 15, 2015 7:30 pm
WBUR |
Ad Blockers And The Internet Of Tomorrow47:00
WBUR Sinan Aral, professor of management at the MIT Sloan School of Management, where he co-leads the Initative On the Digital Economy. (@sinanaral). Rebecca Lieb, consultant, research analyst and author focused on digital marketing and media. (@lieblink) … Putting Mobile Ad Blockers to the Test The Cost of Mobile Ads on 50 News Websites |
October 5, 2015 4:06 am
WBUR |
Ad Blockers And The Internet Of Tomorrow
WBUR Sinan Aral, professor of management at the MIT Sloan School of Management, where he co-leads the Initative On the Digital Economy. (@sinanaral). Rebecca Lieb, consultant, research analyst and author focused on digital marketing and media. (@lieblink) … |
October 5, 2015 4:06 am
WBUR |
Ad Blockers And The Internet Of Tomorrow
WBUR Sinan Aral, professor of management at the MIT Sloan School of Management, where he co-leads the Initative On the Digital Economy. (@sinanaral). Rebecca Lieb, consultant, research analyst and author focused on digital marketing and media. (@lieblink) … |
October 4, 2015 6:56 pm
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Altimeter Releases Study–From Web Traffic to Foot Traffic: How Brands and …
ADOTAS REBECCA LIEB (RL): From Web Traffic to Foot Traffic: How Brands and Retailers Can Leverage Digital Content to Power In-Store Sales is an in-depth report by Altimeter, a Prophet company, that highlights how brands and retailers can leverage their … |
October 2, 2015 1:35 pm
Search Engine Land |
Looking Ahead: The New Search Landscape
Search Engine Land Rebecca Lieb also pointed out that 90 percent of purchases are still made in a store. And while someone may discover a product online, in many cases the actual sale occurs in the store. Lieb gave an impressive example of how Home Depot is trying to … |
October 1, 2015 1:14 pm
Business News Daily |
10 Ways to Turn Online Marketing Into In-Store Sales
Business News Daily Rebecca Lieb, the study's author and an industry analyst for Altimeter Group, said digital marketing strategies should be local, personal and contextually relevant to draw in shoppers. "'Local' must be redefined to include more than mere location … |
September 30, 2015 5:24 pm
Marketing Land |
Leveraging Content For In-Store Sales
Marketing Land Leveraging Content For In-Store Sales. Many retailers still aren't making the most of digital media to bolster their in-store sales. Columnist Rebecca Lieb delves into her recent research on the trend and offers recommendations on how to turn it around. |
September 29, 2015 1:15 pm