News Feed
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Altimeter and Cofactor Research Reveals that Only 37 Percent of Marketers have …
PR Newswire (press release) "Reports on the demise of brick-and-mortar stores aren't just greatly exaggerated, they're simply untrue," said Rebecca Lieb, former Altimeter analyst and author of the study. "Despite the rise of the internet, e-commerce and Amazon, in-store purchases … |
September 28, 2015 2:16 pm
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Altimeter and Cofactor Research Reveals that Only 37 Percent of Marketers have …
MarketWatch "Reports on the demise of brick-and-mortar stores aren't just greatly exaggerated, they're simply untrue," said Rebecca Lieb, former Altimeter analyst and author of the study. "Despite the rise of the internet, e-commerce and Amazon, in-store purchases … |
September 28, 2015 2:03 pm
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Why Invest In A Strategic Content Distribution Plan?
Business 2 Community In her 2014 article, “Beware Parochial Content Marketing,” Rebecca Lieb declares, “Smart marketers know… that the best content begins with a strategy. Not with a channel.” Papering the town in the 60's meant posting fliers or posters on buildings … |
September 23, 2015 2:27 pm
Marketplace.org |
Apple serves up ad-blocking software to serve itself
Marketplace.org "This has the potential to change the entire economy of how the internet functions, and how publishers will continue to function in the future," says Rebecca Lieb, independent mobile industry analyst. Lieb says publishers, like news sites, might rely … Just doesn't feel good – Marco.org |
September 18, 2015 12:19 am
Bulletin Leader |
Apple brings ad-blocking software to iOS 9
Bulletin Leader “Reputable publishers are going to say, 'Hey, this is interesting content, people want to read it, so you shouldn't block it the same way as an ad, '” said Rebecca Lieb, an analyst who covers digital marketing and media. The Silicon Valley giant hasn't … |
September 16, 2015 6:49 pm
Mobile Marketing Watch |
Worm in the New Apple? Openness to Ad Blockers Jeopardizes Even Publishers …
Mobile Marketing Watch Reputable publishers are going to say, 'Hey, this is interesting content, people want to read it, so you shouldn't block it the same way as an ad,'” said Rebecca Lieb, an analyst who covers digital marketing and media. The basic problem is this: Though … |
September 14, 2015 2:00 pm
PPP Focus.com |
Some iPhone users are getting a false upgrade alert for iOS 9
PPP Focus.com “Reputable publishers are going to say, 'Hey, this is interesting content, people want to read it, so you shouldn't block it the same way as an ad, '” said Rebecca Lieb, an analyst who covers digital marketing and media. “Particularly news … |
September 8, 2015 10:29 pm
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Apple's New Openness to Ad Blockers Threatens to Remove Publishers' Mobile Ads
Adweek Reputable publishers are going to say, 'Hey, this is interesting content, people want to read it, so you shouldn't block it the same way as an ad,'" said Rebecca Lieb, an analyst who covers digital marketing and media. Typically, publishers' branded … |
September 8, 2015 1:51 pm
OR-Politics.com |
What's Popular Now
OR-Politics.com These content links are provided by Content.ad. Both Content.ad and the web site upon which the links are displayed may receive compensation when readers click on these links. Some of the content you are redirected to may be sponsored content. View our … |
September 8, 2015 9:33 am
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Rand Paul's Mobile App Truly Will Let Anyone 'Stand With Rand'
The Times (subscription) “You are by no means going to take away danger. You need to have a plan in place to cope with the danger. Once you don't do this, you've gotten individuals questioning [your]judgment,” content material marketer Rebecca Lieb advised Worldwide Enterprise … |
September 4, 2015 7:28 am