News Feed
Geo News, Pakistan |
BuzzFeed gets $200m expansion cash with NBCUniversal tie-up
Geo News, Pakistan Rebecca Lieb, an independent media consultant and analyst, said BuzzFeed "has successfully captured mass eyeballs, which is difficult in an era of highly specialised and topical information." BuzzFeed "is good at picking topics which are light and … BuzzFeed gets expansion cash with NBCUniversal tie-up |
August 18, 2015 3:53 pm
Phys.Org |
BuzzFeed gets $200 mn from Comcast's NBCUniversal
Phys.Org While BuzzFeed's finances are not made public, documents leaked last week by the website Gawker suggested it is making a profit—some $2.7 million in the first six months of 2014 and $7 million in 2013. Rebecca Lieb, an independent media consultant and … BuzzFeed gets $200m expansion cash with NBCUniversal tie-up |
August 18, 2015 1:20 pm
Marketing Land |
The 5 Content Strategy Shortcuts That Aren't Shortcuts At All
Marketing Land The 5 Content Strategy Shortcuts That Aren't Shortcuts At All. Building a content strategy isn't effective when you cut corners. Columnist Rebecca Lieb delves into some popular shortcuts — and explains why they aren't really shortcuts at all. Rebecca … |
August 4, 2015 2:02 pm
Food World News |
Domino's Pizza School: Virtual School Set To Take On Pizza Hut's 'Hot Dog Bites'
Food World News Digital analyst at Altimeter Group, Rebecca Lieb, says Domino's will be having a "burst of publicity" in social media. Just last week, Domino's appointed digital media executive Andy Ballard as a member of the company's board of directors to help … |
July 30, 2015 2:28 am
Huffington Post |
Why I Wouldn't Have Taken Down Gawker's Controversial Story
Huffington Post As digital media analyst Rebecca Lieb told CNBC, "The church/state division of editorial and publishing is eroding." The New York Times still sets the industry standard; it frequently publishes corrections at the bottom of stories and solicits them … |
July 21, 2015 2:38 am
CNBC |
Is Gawker's story removal setting a dangerous precedent?
CNBC "I agree that the church/state division of editorial and publishing is eroding," digital media analyst, author and consultant Rebecca Lieb said. "Gawker has published countless stories that have embarrassed people," Lieb added. "It's hard to understand … |
July 18, 2015 8:14 pm
Fast Company |
The Big Problem With Your Content Strategy
Fast Company "Everything is going content," says content marketing expert Rebecca Lieb, previously an analyst at Altimeter Group, and now VP of content marketing, Teradata Marketing Systems. That includes advertising (think native advertising), social media … |
July 10, 2015 9:15 am
Marketing Land |
The Difference Between Content And Content Marketing
Marketing Land As the line between content and content marketing blurs, columnist Rebecca Lieb shares thoughts about what lies ahead for content professionals. Rebecca Lieb on July 7, 2015 at 11:57 am. More. content-marketing-question-ss-1920. Increasingly, brands … |
July 7, 2015 4:10 pm
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Who should handle your content marketing?
iMedia Connection Major brands want to create content marketing in-house. A couple of years ago I conducted research and asked major organizations such as Nestlé, GE, Adobe, IBM, and Coca-Cola what their preference was. Do it yourself, or farm it out to an agency? |
July 6, 2015 10:52 pm
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Who should handle your content marketing?
iMedia Connection Major brands want to create content marketing in-house. A couple of years ago I conducted research and asked major organizations such as Nestlé, GE, Adobe, IBM, and Coca-Cola what their preference was. Do it yourself, or farm it out to an agency? |
July 6, 2015 10:52 pm