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Marketing Land |
Steps Toward Developing A Content Strategy
Marketing Land Columnist Rebecca Lieb details the critical steps organizations should take to map out a clear content strategy to govern their content marketing. Rebecca Lieb on April 14, 2015 at 9:04 am. More. business-people-office-ss-1920. Organizations are … |
April 14, 2015 1:16 pm
Marketing Land |
A Meaningful Framework For Content Measurement
Marketing Land Content marketing isn't solely for driving sales. It can recruit employees, provide customer service, facilitate product feedback and more. Columnist Rebecca Lieb tackles how content's impact on these areas can be quantified. Rebecca Lieb on March 17 … |
March 17, 2015 2:49 pm
Marketing Land |
How To Conduct A Content Audit
Marketing Land How To Conduct A Content Audit. You can't know where you're going if you don't know where you are — and columnist Rebecca Lieb's process for performing a content audit will help you determine just that! Rebecca Lieb on February 16, 2015 at 3:44 pm. |
February 16, 2015 8:50 pm
GMA News |
Facebook, Twitter lock horns in post-Super Bowl battle of the statistics
GMA News SAN FRANCISCO – Facebook Inc and Twitter Inc released a barrage of data, special "heat" maps and slick animations on Monday to claim the title of most-popular social network for spectators watching the Super Bowl, but a winner was difficult to pick. |
February 3, 2015 4:00 pm
Marketing Land |
Content Marketing: What To Consider Before You Outsource
Marketing Land Content Marketing: What To Consider Before You Outsource. If you're like many brands, you want to keep close tabs on your content marketing. Contributor Rebecca Lieb details what you should consider when hiring an outside agency to help. Rebecca Lieb … |
January 20, 2015 2:22 pm
Marketplace.org |
Google decides to shelve Glass, for now
Marketplace.org “It was not the easiest to use, the most intuitive, or even the most useful product out there,” notes Rebecca Lieb, analyst with the Altimeter Group. Lieb says that doesn't mean the Glass experiment was a failure, even smartphones when they first came … |
January 16, 2015 5:39 pm
Marketing Land |
Culture Of Content: The Success Criteria
Marketing Land What is a "culture of content," and how can organizations foster one? Columnist Rebecca Lieb explains. Rebecca Lieb on December 23, 2014 at 11:41 am. 487; More. team-collaborate-ss-1920. Fundamentally, content has become bigger than marketing; … |
December 23, 2014 4:44 pm
Marketing Land |
Native Advertising Disclosure & Transparency: Who's Responsible?
Marketing Land The need for native ads to be clearly marked as such is clear, but columnist Rebecca Lieb notes that the onus hasn't been placed firmly on any one party to make that happen. Rebecca Lieb on November 25, 2014 at 9:30 am. display-ads-ss-1920. We can all … |
November 25, 2014 2:39 pm
New York Times |
Facebook Will Curtail Unpaid Ads by Brands
New York Times “It's a clear message to brands: If you want to sound like an advertiser, buy an ad,” said Rebecca Lieb, a digital advertising and media analyst at the Altimeter Group. Facebook says that it's all for the good of the users and that creative, engaging … Facebook News Feed Will Throttle Pages' “Promotional” Posts 'If you want ads, pay us': Facebook cuts 'overly promotional' posts in news feed |
November 15, 2014 1:35 am
Marketing Land |
The Role Content Plays In B2B Social Selling
Marketing Land The Role Content Plays In B2B Social Selling. Columnist Rebecca Lieb shares seven concrete tips that B2B organizations with social sales should be implementing. Rebecca Lieb on October 28, 2014 at 9:52 am. More. typing-writing-blogging-content-ss- … |
October 28, 2014 1:55 pm