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Tech Times |
Facebook now lets advertisers stalk you across devices
Tech Times Rebecca Lieb, analyst for Altimeter, says the addition of cross-platform tracking for Facebook advertisers is a potential "game changer." "The IAB released new numbers today indicating that mobile spend has jumped 120 percent worldwide in just the last … |
August 16, 2014 9:48 am
MarketingProfs.com (subscription) |
Choosing the Right Marketing Software: Rebecca Lieb Talks to Marketing Smarts [Podcast]
MarketingProfs.com (subscription) Rebecca Lieb is an analyst at Altimeter Group, where she covers digital advertising and marketing. She's also a consultant, author, and sought-after speaker. Formerly, Rebecca was VP of Econsultancy's US operations, and VP and editor-in-chief of The … Future Of Advertising: Report Finds 22% Of Marketers Believe All Online Ads Will Be Native |
July 30, 2014 2:13 pm
MediaPost Communications |
Future Of Advertising: Report Finds 22% Of Marketers Believe All Online Ads Will Be Native
MediaPost Communications IAB Native Advertising Playbook (IAB) http://www.iab.net/nativeadvertising. Defining and Mapping the Native Advertising Landscape (Altimeter) http://www.slideshare.net/Altimeter/report-defining-and-mapping-the-native-advertising-landscape-by-rebecca-lieb. |
July 30, 2014 12:26 pm
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The real reason why content matters
iMedia Connection Ten years ago, the extra magic ingredient was search. For the past five years or so, social media has been the de rigeur term to describe product and services offerings. Suddenly, all that's changing again. It's not cutting edge digital unless it's … |
November 18, 2013 11:37 pm
Marketplace.org |
Yahoo, David Pogue, and the fight to make original content pay
Marketplace.org “Banner ads are Yahoo's bread and butter,” says Rebecca Lieb, analyst with Altimeter group. “The prices of banner ads are being pushed down because of a tendency called banner blindness – people just don't look at them anymore,” she says, pointing to … |
October 22, 2013 10:53 pm
Marketplace.org |
The trouble with mobile
Marketplace.org But the mobile curse doesn't stop there, said Rebecca Lieb, an analyst at Altimeter Group. “When you're talking about mobile, you're talking about a whole bunch of things,” Lieb said. Facebook, for example, sells ads along the very right column of its … |
October 23, 2012 5:25 am
San Francisco Chronicle |
Marissa Mayer's challenge as Yahoo CEO
San Francisco Chronicle On top of her new job, she is expecting her first child in October. "Marissa Mayer has always attracted a great deal of attention and, to date, it's all been positive," said Rebecca Lieb, digital advertising analyst with the Altimeter Group, a business … Will Marissa Mayer bring new life to Yahoo as CEO? |
July 17, 2012 8:19 am
New York Daily News |
Facebook's Mark Zuckerberg to turn 28
New York Daily News Rebecca Lieb, analyst at the Altimeter Group, says Zuckerberg has assembled a team of “truly exceptional lieutenants.” David Ebersman, Facebook's chief financial officer, who hails from biotech firm Genentech, is another example. Zuckerberg hired him … |
May 13, 2012 5:43 pm
Online Behavior |
Measuring Content Marketing – Rebecca Lieb
Online Behavior "It's more of a dialog than it is broadcasting and… this is more about slow and steady wins the race." Social media is content marketing. Advertising is buying media. Content is the difference between advertising and publishing. When you engage in … |
April 30, 2012 8:54 am
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Rebecca Lieb
iMedia Connection Rebecca Lieb has published more research on content marketing than anyone else in the field. As a strategic adviser, her clients range from start-up to non-profits to Fortune 100 brands and regulated industries. She's worked with brands including … |
November 22, 2011 12:19 am