Digital advertising effectiveness is on the decline and marketers are turning to other forms of marketing to better engage customers during their digital journey. Content marketing has emerged as something of a savior in the new marketing hierarchy as brands seek alternatives to display advertising that no longer produces tangible business results. These are […]
I was on NPR/WBUR’s On Point with Tom Ashbrook radio this morning discussing ad blocking, ad fraud, and other nefarious goings-on in the digital area. Here’s a link to the interview.