Some “facts” you might not know about me, particularly if you’re going by the picture on the upper right hand side of this page. I’m a married male head of household who speaks Spanish. I have two teenage children and a high school diploma. I’m retired. My income is below $50,000. I’ve recently purchased luxury […]
Online Targeting: Perhaps Privacy Isn’t the Problem Read More »
Attention is being retargeted to…retargeting. Last week, Facebook announced Facebook Exchange, a new real-time bidding platform that will replace the marketplace ads on the site with inventory that will be both more profitable for Facebook and presumably more targeted to the interests of its users. Facebook will be able to target ads to users based
Retargeting the Issue of…Retargeting Read More »
Google has a new, 360-degree privacy policy. Take that, Facebook. The consolidation of data that creates a unified customer profile across very nearly all of Google’s products and services creates a view of the customer that’s very, very Facebook in nature. Funny that with all the attention directed to the Facebook IPO lately, so few
Google’s New Privacy Policy Critical to Competition with Facebook Read More »
Another year, another stream of predictions. Not that predictions aren’t interesting, mind you, but I’ve never been one to focus on them. Sure, I avidly follow trends in digital marketing and media, but what really jazzes me about following the sector for a living is the surprise factor. It’s not knowing what comes next because
Learning in 2012: My 10 Top Digital Marketing & Media Topics Read More »
