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The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era

Contribution to a New Book: The New Advertising

Together with many peers I admire and respect enormously, such as my frequent partner-in-research Jessica Groopman and Publicis Chief strategist Rishad Tobaccowalla, I’ve contributed to a new book out just this week.  The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era published this week from Praeger. It’s a hefty two volumes, […]

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