What’s a digital newsroom? Seems like such a simple question, until you start pondering the potential answers. The question arose the other day in discussion with an agency client. We were discussing the competitive landscape; how a variety of digital agencies, PR agencies, and the brands they serve are all beginning to establish digital newsrooms. […]
Quick! What’s a Digital Newsroom? Read More »
Michael Brenner has long been a recognized leader in content marketing in his role as VP marketing at SAP. Very recently, he joined content marketing technology vendor NewsCred to head strategy for that company. NewsCred is a rapidly growing content marketing technology platform that also offers licensed and original content. Clients include Bank of America, Time
A Major Executive Move In Content Marketing — Q&A With Michael Brenner Read More »
Recently, I was chatting with the CEO of one of the leading digital agencies. Talk turned to competitors, and I asked what firms his firm found itself bidding against most frequently. Usual-suspect names cropped up (Digitas, Sapient Nitro). But so did PwC, a name that would have never cropped up in the same discussion five
The New Anything/Anyone Goes Competitive Landscape For Content Marketing Firms Read More »
The content marketing vendor landscape is big, complex, growing, and sharply bifurcated. It’s a David vs. Goliath game in which enterprise giants are pitted against much smaller (sometimes downright tiny) startups. Research we recently published on the content marketing software landscape (available for download at no cost here) reveals some interesting findings around where this developing
The Davids and Goliaths of Content Marketing Read More »
It really didn’t seem possible, but net neutrality, the promise of a free and open internet, is as threatened today as it was when I started writing about the issue over eight years ago. Back then, a junior senator from Illinois was promising that, if elected president, a net neutrality guarantee would be a year one
Why Net Neutrality is Integral to Content Marketing Read More »
You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren’t here yet, but they’re coming. In the next couple of years, I expect we’ll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com. (IBM has a
Say Hello to the Content Marketing Stack Read More »
Our new research report, The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions, published today to help marketers navigate the tangled and complex content marketing software landscape. It used to be so easy. You wrote content and posted it to your web site or blog. Perhaps you did a little keyword research, or looked at
The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions Read More »
Here’s a scenario: It’s lunchtime. Today it’s your job to make lunch for the family. You decide to make sandwiches. In the kitchen, rummaging through cabinets, you realize you’re fresh out of bread, so you make a run to the store. Once there, what do you buy? Bread? Or bananas? If you responded “bananas,” you
Want vs. Need: The Content Marketing Software Disconnect Read More »
When something gets big enough to attract a great deal of media coverage and conversation, it’s inevitable that not all the attention will be positive. Take Justin Bieber. Or Miley Cyrus. Both have detractors as vocal and as passionate as their fans. Content marketing is certainly no teen idol, but as interest in the topic
Content Marketing Haters Gonna Hate (And Why They’re Wrong) Read More »
Wave goodbye to all those social media gurus. They’re about to head off into the sunset. And that’s a good thing. By all indications, this is the year that social media will fade into the background. All those social media gurus and social media ninjas and social media experts’ volume level will no longer be
Social Media’s Fade-Out (and Why That’s a Good Thing) Read More »
