Converged Media

Six Emerging Content Marketing Trends

Three related, clustered events constitute a trend. So, what have we here? February 25: Mindshare appoints a content chief February 27: Edelman names (a new, digital-focused) chief content officer February 27: Facebook announces a content strategy fellowship March 25: Sequoia Capital appoints a head of content March 26: Houghton Mifflin Harcourt names its first chief […]

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First Media Disruption of the Year: Samsung + AP + Twitter

Rebecca Lieb

Even when you know what’s coming, you never know exactly what’s coming. Paid, owned and earned media are converging, sure. As a result, workflow and roles are changing radically. But even when you’ve been watching this space microscopically for many months, the next manifestation to come down the pike is almost always a surprise. The

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Converged Media

Six Emerging Content Marketing Trends

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