What will it take to achieve mass in mobile? This question has been on my mind a lot lately (in part because I’ll be addressing it at Publishing Apps Expo in a keynote tomorrow). There’s a lot that stands between mobile, its audience and advertisers: platform incompatibility, development problems, and just plain old lack of […]
A Mass Audience for Mobile? Read More »
What ever happened to “immersive”? You know, those campaigns that are so absorbing, so experiential, so deep and rich and mesmerizing that the viewer/audience/consumer is swept up in the experience. Transported, and in some small way, transformed. They’re also compelled to share and pass on campaigns like this. Truly immersive ads are always viral. Digital
Why Isn’t There More “Immersive” Advertising? Read More »
I spent this afternoon immersed in a briefing on IBM’s most recent research effort, perhaps the most exhaustive survey of CMOs ever conducted. In a four month period, the company interviewed over 1,700 CMOs in 64 countries to learn more about their priorities and their pain points. The full report is available for download (registration
CMOs Want Technology and Content Read More »
What do we talk about when we talk about mobile? Increasingly, the landscape is muddled. Having spent Advertising Week in session after session on mobile media and advertising, both at MIXX and the Mobile Media Summit, not once did a speaker say specifically what they were talking about when using the term “mobile.” To contextualize
What Do We Talk About When We Talk About Mobile? Read More »
