How many devices do you have within reach right this second? How many screens? How many apps and tabs are open on each screen? Is one of them TV? An ebook? A smartphone or a tablet? Which one(s) are you paying the most attention to? How long does that attention last, and what causes you […]
The Dynamic Customer Journey Read More »
Reading. It’s a fundamentally solitary pastime that’s becoming increasingly more social given the baked-in functionalities of e-reading devices (Tweet this!). It’s also – surprise! – an activity on the upswing for a couple of reasons: a proliferation of e-reading devices that are plummeting in price, and consumers’ broad acceptance of reading content on phones and
Publishing In Today’s Digital, Social Reading Environment Read More »
There are three types of content marketing: the two types everyone immediately ‘gets’ (entertainment content and educational content), and #3, which generally takes a while to sink it. I call it utility content. It’s not narrative. It doesn’t tell a story or teach you how to do something. Instead, it does something for you. Think
Mobile Strategies for Retailers (and Marketers) Read More »
Many of us grew up with Marcia, Marcia, Marcia. For the past few years the refrain has been Google, Google, Google. But this past week, it’s been all Facebook, all the time. As we wait for the biggest IPO in tech history to shake out, the question I’m being asked most by clients and especially
What’s Facebook Going to Do with All That Money? Read More »
Plenty of sobering news about the print industry has been released over the past week. Yes, print is in steep decline. So is print advertising. It’s important not only to ponder and understand why print is declining so precipitously now, but also to draw some lines into the future and understand how this trend might
What the Decline of Print Means for Digital Read More »
What will it take to achieve mass in mobile? This question has been on my mind a lot lately (in part because I’ll be addressing it at Publishing Apps Expo in a keynote tomorrow). There’s a lot that stands between mobile, its audience and advertisers: platform incompatibility, development problems, and just plain old lack of
A Mass Audience for Mobile? Read More »
Delivering observational sound bytes is part and parcel of the job of an analysts (and a very enjoyable part at that). Even more exciting is the rare opportunity to swap opinions and observations with one of the most respected observers and interviewers in all of digital. I was lucky enough to have just such an
Talking Tablets & Super Bowl with Robert Scoble Read More »
What ever happened to “immersive”? You know, those campaigns that are so absorbing, so experiential, so deep and rich and mesmerizing that the viewer/audience/consumer is swept up in the experience. Transported, and in some small way, transformed. They’re also compelled to share and pass on campaigns like this. Truly immersive ads are always viral. Digital
Why Isn’t There More “Immersive” Advertising? Read More »
I spent this afternoon immersed in a briefing on IBM’s most recent research effort, perhaps the most exhaustive survey of CMOs ever conducted. In a four month period, the company interviewed over 1,700 CMOs in 64 countries to learn more about their priorities and their pain points. The full report is available for download (registration
CMOs Want Technology and Content Read More »
What do we talk about when we talk about mobile? Increasingly, the landscape is muddled. Having spent Advertising Week in session after session on mobile media and advertising, both at MIXX and the Mobile Media Summit, not once did a speaker say specifically what they were talking about when using the term “mobile.” To contextualize
What Do We Talk About When We Talk About Mobile? Read More »
