There’s been a rash of news stories recently with headlines so misleading it’s hard to believe they passed editorial muster. Yet a quick search of Google News reveals no less than five articles with ledes very much like this one: “P&G to cut 1600 staff after CEO discovers digital media is free“. Any serious marketer […]
Rebalancing for Content – The New Marketing Equation Read More »
Will Facebook absorb five percent of online ad spend by year’s end? According to how many media outlets are interpreting a recently published forecast, yes. I say, not so fast. There’s spend and there’s spend. Some of it is on digital advertising, and some is on digital marketing. There’s a world of difference between the
Ad Spend Versus Marketing Spend Read More »
Organizations wouldn’t consider for a moment the concept of not knowing where their financial accounts are (or not having signatory power over them). Ditto accounts with key vendors and suppliers. Yet my colleague Jeremiah Owyang found in the course of conducting research for his just-published report, “Managing Social Media Proliferation,” that companies have, on average, 178
Social Media Control Read More »
Another year, another stream of predictions. Not that predictions aren’t interesting, mind you, but I’ve never been one to focus on them. Sure, I avidly follow trends in digital marketing and media, but what really jazzes me about following the sector for a living is the surprise factor. It’s not knowing what comes next because
Learning in 2012: My 10 Top Digital Marketing & Media Topics Read More »
And I thought as a journalist I did a lot of briefings. It’s been less than three months since I joined the Altimeter Group, and already I’ve conducted dozens of briefings with companies large and small, all active in digital marketing, advertising and media. Taking the advice of my colleague Jeremiah Oywang, my Fridays are
How To Pack Value Into an Analyst Briefing Read More »
