I’m honored to have been featured in an interview in the Summer, 2015 edition of Content Magazine Rebecca Lieb sees a rosy yet crowded future of content marketing through the lens of her exhaustive research. Content: A year ago you said that the future of content marketing tools will be in stacks that accommodate everything […]
The Speculator: An Interview with me in Content Magazine Read More »
Over recent years, I’ve dedicated most of my effort and inquiry into content marketing and content strategy. I’ve written a book on the topic, as well as published more research in the field than any other individual. Content is the distillation of all my professional passions. I’ve worked as a marketer, editor, journalist and analyst –
New Chapter: VP, Content Marketing at Teradata Applications Read More »
I’m in the bittersweet process of transitioning out of my role as industry analyst at Altimeter Group. I plan to remain with the company until early summer, finishing obligations and projects for some wonderful clients, including research and strategy work, as well as public speaking. Then I’ll strike out and do something new. What, exactly, is still
A Personal Transition & Career Change Read More »
My latest research, Content Marketing Performance: A Framework to Measure Real Business Impact is hot off the presses (virtually speaking, of course). Please feel free to download a copy from the link above. Here’s how my esteemed colleague Susan Etlinger introduced our project today, cross-posted from the Altimeter Group blog: About a year ago, Rebecca Lieb and I had
New Research: Content Marketing Performance Read More »
Todd Wheatland just published a very in-depth audio interview with me that he conducted for the Content Marketing Institute late last year. It’s not like me to post an interview with myself on my blog, but this one’s unusual in that I open up quite a bit personally, and discuss my path from film critic to
My Path From Film Critic to Digital Media Analyst – An Interview Read More »
At ad:tech San Francisco a couple of weeks ago, I caught up with Marketo’s marketing team. Jason Miller and I sat down to talk content marketing. He very flatteringly turned our conversation into a blog post. Here’s an excerpt of our talk – but you have to click if you want to get to the
Content Strategy, Influencers, and Leftover Turkey Read More »
It’s not often (well, to date not ever) that I post links to my mentions in the media, but last night’s Facebook S-1 filing broke all personal records for media commentary. These reporters and editors have done some tough work on deadline, so here’s a little link love (as well as personal record-keeping) in no
Talking All Facebook, All the Time Read More »
It’s always a good thing when industry conferences share their content, speakers and insights with the wider world. We can’t all be in the same room at the same time, after all. This week at Digiday Agency, Pulsepoint‘s razor-sharp CMO Rose Ann Horan and I kicked off the day with a half hour chat about
A Content Marketing Conversation at Digiday Agency Read More »
Delivering observational sound bytes is part and parcel of the job of an analysts (and a very enjoyable part at that). Even more exciting is the rare opportunity to swap opinions and observations with one of the most respected observers and interviewers in all of digital. I was lucky enough to have just such an
Talking Tablets & Super Bowl with Robert Scoble Read More »
Most of my writings on digital marketing, advertising and media don’t make it to this blog. Instead, they’re published elsewhere – and a girl can do only so much typing sometimes. So herewith, a roundup of recently published thinking that’s appeared elsewhere over the past month or so: My new book! Obviously, this is the
