50 Most Influential CMOs 2015

The Three Types of Executive Influencer

Perhaps more than any other C-suite role, influence is the purview of the CMO. It’s the CMO, after all, who oversees brand, customer experience, communications, advertising, social media, and content marketing — in short, the lion’s share of their organization’s external voice, messaging, and share of voice in the marketplace. Small wonder then that CMOs […]

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