contextual camapigns

Contextual Campaigns: Content, Context and Consumer Connections

New Research: Contextual Campaigns

Digital marketing has moved beyond the screen. Today I’ve published new research, Contextual Campaigns: Content, Context and Consumer Connections in a Post-Screen world. The report, the result of some 20 interviews with senior digital executives at companies like Disney, GE, Nestlé, agencies and technology providers, looks at marketing, and at content marketing, in what some call

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