How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal sounding board for ideas. Summer’s over and it’s time to get cracking on new research. Next up (in my capacity as a research analyst): content metrics. My goal on this […]
Content Marketing: What To Measure Beyond Sales & Leads Read More »
I’m trying hard to be cautiously optimistic, but the pessimist in me may be winning. New York City’s bike share program launched on Memorial Day. It’s the talk of the town, and the largest such program in the world. It’s also a sterling example of the Collaborative Economy, the topic of new and important research
Can the Collaborative Economy Really Scale? Read More »
Breaking: everything you see and read on the internet isn’t true. Hope you were sitting down for that surprising revelation. I know, I know, it’s not that big a surprise, but that’s why it’s constantly surprising that people are…surprised by it. A reporter from one of this country’s leading metropolitan dailies contacted me recently about
Yes, There’s Fraud Online. Deal With It. Read More »
Attention is being retargeted to…retargeting. Last week, Facebook announced Facebook Exchange, a new real-time bidding platform that will replace the marketplace ads on the site with inventory that will be both more profitable for Facebook and presumably more targeted to the interests of its users. Facebook will be able to target ads to users based
Retargeting the Issue of…Retargeting Read More »
Sometimes, timing can be really fortuitous. Almost immediately upon returning from Adobe’s annual marketing summit, where I spent a week immersed in the world of advertising technology stacks, Advertising Age called and asked me to contribute a column on precisely that topic. Here’s the piece they published today on the advantages, and disadvantages, of all-in-one
Digital Advertising: One-Stop Shopping or á la Carte Services? Read More »
Many of us grew up with Marcia, Marcia, Marcia. For the past few years the refrain has been Google, Google, Google. But this past week, it’s been all Facebook, all the time. As we wait for the biggest IPO in tech history to shake out, the question I’m being asked most by clients and especially
What’s Facebook Going to Do with All That Money? Read More »
Google has a new, 360-degree privacy policy. Take that, Facebook. The consolidation of data that creates a unified customer profile across very nearly all of Google’s products and services creates a view of the customer that’s very, very Facebook in nature. Funny that with all the attention directed to the Facebook IPO lately, so few
Google’s New Privacy Policy Critical to Competition with Facebook Read More »
