The New Advertising

Rebecca Lieb's picture

Contribution to a New Book: The New Advertising

The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era

Together with many peers I admire and respect enormously, such as my frequent partner-in-research Jessica Groopman and Publicis Chief strategist Rishad Tobaccowalla, I've contributed to a new book out just this week. 

The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era published this week from Praeger. It's a hefty two volumes, the second of which includes a chapter I contributed based on my research on real-time marketing.

 

 

Rebecca Lieb's picture

New Book: The New Advertising

The New Advertising Praeger

Together with colleagues I respect and admire, such as Rishad Tobaccowalla and Jessica Groopman, I contributed to this handsome double tome, The New Advertising, just published by Praeger.

 

Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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