Digital Media

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Native Advertising Disclosure and Transparency: Who’s Responsible?

We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and unambiguously indicating that yes, this is an ad, and it was paid for by Acme Corporation. Yet how to provide disclosure remains a murky area, hardly surprising given how quickly an extraordinarily wide

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The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions

Our new research report, The Content Marketing Software Landscape: Marketer Needs & Vendor Solutions, published today to help marketers navigate the tangled and complex content marketing software landscape. It used to be so easy. You wrote content and posted it to your web site or blog.   Perhaps you did a little keyword research, or looked at

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