Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What’s the new model: advertorial; advertent (as one attendee dubbed it); content marketing? And hey, aren’t ads content, too? Last night a group of advertisers and […]
Future of Media: Altimeter Group Pilot Event Read More »
Everything old is new again. Apparently this holds true nowhere more so than in digital channels. When there are major, disruptive shifts in digital, the needle doesn’t just move. It moves straight across to the opposite pole, 180 degrees. Why does this matter? It’s something digital strategists, marketers, advertisers, media companies and others must take
Is There a Digital 180 Degree Law? Read More »
In the Q&A following Mark Zuckerberg’s F8 keynote today, he was asked how brand advertising will change. His reply? Ads are becoming more social. Sure, Facebook will still feature display ads on its pages. Stay tuned for açai berry diets and special deals on tooth-whitening for alums of [fill-in-your-alma-mater]. But the apps featured today at
Facebook: Socialize Media to Target Ads Read More »
Social networks. Consumer-generated media. Twitter. Foursquare. YouTube. Facebook. Blogs. Websites, even. With digital media there for the taking (or earning), what’s the sense in buying it? Digital advertising and media are certainly not going to go away. No media channel has ever been truly supplanted (movies didn’t kill live theatre, just as VCRs didn’t stop
Will the Media Buy Go Bye-Bye? Read More »
New beginnings. Today, I officially join The Altimeter Group as an analyst. I’ll cover digital advertising and media. New…and not so new, given for the past 10+ years, I’ve microscopically covered digital marketing and media as a journalist, columnist, editor and author. More recently, I’ve been consulting on digital initiatives and strategy with clients ranging
Evolution: Joining The Altimeter Group Read More »
Digital publishing is no longer about newsletter subscriptions. Social media channels are capable of driving more traffic to media sites than search and direct navigation combined (sometimes). Two years ago, when I was with Econsultancy, we learned 10 percent of traffic was coming from Twitter alone. Ten percent may not sounds like an enormous number,
Publishers: Take Note of “Social Subscribe” Read More »
