Evolution: Joining The Altimeter Group

Rebecca Lieb's picture

New beginnings. Today, I officially join The Altimeter Group as an analyst. I'll cover digital advertising and media.

New...and not so new, given for the past 10+ years, I've microscopically covered digital marketing and media as a journalist, columnist, editor and author. More recently, I've been consulting on digital initiatives and strategy with clients ranging from start-ups and non-profits to Fortune 100s . All this work has had a single focus: to help digital marketers do their jobs better.

I couldn't be more excited about taking on this challenge from a new perspective, that of an analyst. I'm jazzed about working with clients both old and new, and particularly learning from and collaborating with my new colleagues, a seriously impressive Who's Who list of some of the most respected minds in the industry.

Altimeter's advisory approach to disruptive technology is research-based, which is why I'm launching this blog: to discuss, muse, think aloud, and hopefully to get input, feedback and perspective for the Open Research reports I'll be working on very soon.  

Comments

Jeremiah owyang's picture

Rebecca, we're very glad to have you, and look forward to learning from and with you!

People on the Move in the Social Business Industry, Oct 5, 2's picture

[...] but not least, Rebecca Lieb joins Altimeter Group (where I’m an analyst) as our analyst focused on media, advertising, content. Submit a new [...]

People on the Move in the Social Business Industry, Oct 5, 2's picture

[...] but not least, Rebecca Lieb joins Altimeter Group (where I’m an analyst) as our analyst focused on media, advertising, content. Submit a new [...]

Tac Anderson's picture

Congrats Rebecca. Great group and a great match.

Dana Todd's picture

Fantastic! What a great decision by all to align this talent - you're an asset to any organization, and I think you'll be really stimulated by the kinds of world class challenges you'll get to help solve.

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Rebecca Lieb

Rebecca Lieb is a strategic advisor, consultant, research analyst, keynote speaker, author, and columnist.

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