Research and Books

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Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization Automated Content: How Artificial Intelligence Impacts Content Throughout the Organization	Global Content Strategy: This Is Going to Be Big! Global Content Strategy: This Is Going to Be Big
Three Macrotrends Impacting the Journey to 2030 Kaleido Insights: Three Macrotrends Impacting the Journey to 2030	Contextual Campaigns: Content, Context & Consumer Connections in a Post-Screen World Contextual Campaigns: Content, Context & Consumer Connections in a Post-Screen World
Content Marketing Software RFP	The Content Marketing Software Landscape
A Culture of Content	Content Marketing Performance: A Framework to Measure Real Business Impact
Content: The New Marketing Equation	The Converged Media Imperative: How Brands Must Combine Paid, Owned, and Earned Media
Real-time Marketing: The Ability to Leverage "Now"	Defining and Mapping the Native Advertising Landscape
Organizing for Content

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Edelman Digital Trends Report 2019 Edelman Digital Trends Report 2019: Innovating with Impact in an Era of Accountability	Watching the Future of TV
Content Methodology: A Best Practices Report Content Methodology: A Best Practices Report	The Eclipse of Online Ads: The Eclipse of Online Ads
The World’s 50 Most Influential CMOs Study 2015 The World’s 50 Most Influential CMOs Study 2015	From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital Content to Power In-Store Sales From Web Traffic to Foot Traffic: How Brands and Retailers Can Leverage Digital Content to Power In-Store Sales
Context in Digital Marketing	Co-op Advertising: Digital's Lost Opportunity?
Facebook - Why Mobile Is Essential for Brand Marketers