content strategy Archives

New Research – Global Content Strategy: This is Going to Be Big!

For over a year, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. (We’ve also been helping several brands build the strategies to make this happen.) Today my company Kaleido Insights publishes this new research […]

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Why Content Matters (No Matter What Kind of Marketer You Are)

Rebecca Lieb

No matter what kind of marketer you are, content matters. The reasons for this are manifold. Yes, there’s content marketing, which has long been called the “new black” in the marketing arsenal. Content marketing has risen to prominence for a slew of very, very good reasons. It’s customer-centric, rather than sell-centric. It’s about you rather

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New Book Available for Pre-Order

Rebecca Lieb

My advance copies arrived yesterday, so I know my most recent book, Content: The Atomic Particle of Marketing, finally exists in the physical world. Release dates are June 3 in Europe, June 28 in the USA. I’m as surprised as I am pleased that the title already climbing the rankings in several Amzon business categories.

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No Content Strategy Is an Island

Rebecca Lieb

As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult to architect. Creating a content strategy obviously must precede content marketing, but your brand must have some marketing fundamentals in place to enable that

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The Rise of Dubious Content Marketing Advice

Rebecca Lieb

For over a decade now, I’ve had a Google News alert for the term “content marketing.” I set it up around the time I delivered my first keynote on the topic and started to write my first book on the subject. For years, it was a lonely little feed, updated mostly when a small handful of early

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Content & Converged Media Predictions for 2017

Rebecca Lieb

It’s that time of year again, in which columnists dust off their crystal balls and peer into the next year to discern the trends, directions, and probabilities of the coming year. I’ve got five trends on my list, explained below. 1. Contextual Content: Context will be the foundation of the next phase of content marketing.

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Global Content Strategy: It’s Gonna Be Big!

Rebecca Lieb

For the past few months, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. (I’ve also been helping some brands build the strategies to make this happen.) Here’s an advance look at

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Scaling Content Marketing to a Global Level

Rebecca Lieb

Enterprises are only just starting to incorporate content marketing as a discipline into the mix, and as a result, they’re quickly realizing content must permeate the entire organization. This applies globally just as much as it does regionally. Yet scaling content up to a global level brings with it a host of challenges. Creating a

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Reasons for Online Advertising’s Eclipse

Rebecca Lieb

Digital advertising effectiveness is on the decline and marketers are turning to other forms of marketing to better engage customers during their digital journey. Content marketing has emerged as something of a savior in the new marketing hierarchy as brands seek alternatives to display advertising that no longer produces tangible business results. These are

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New Research: Content Methodology: A New Model for Content Marketing

Rebecca Lieb

Just published is a new report I co-authored with Joe Lazauskas for client Contently, Content Methodology: A New Model for Content Marketing. It looks at: Why a content methodology has become critical to modern enterprises. How leading organizations are developing a culture that facilitates the creation of great content. A step-by-step guide to developing a content

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content strategy

New Research – Global Content Strategy: This is Going to Be Big!

Why Content Matters (No Matter What Kind of Marketer You Are)

New Book Available for Pre-Order

No Content Strategy Is an Island

The Rise of Dubious Content Marketing Advice

Content & Converged Media Predictions for 2017

Global Content Strategy: It’s Gonna Be Big!

Scaling Content Marketing to a Global Level

Reasons for Online Advertising’s Eclipse

New Research: Content Methodology: A New Model for Content Marketing

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