Over 90 percent of purchases are still made in bricks-and-mortar stores, yet few retailers and CPG brands make driving foot traffic part of their digital strategies, much less work to create unified, omni-channel customer experiences. Instead, they still rely on outmoded and increasingly ineffectual means such as print circulars. Recently I published deep research […]
Content Strategy for Retail & CPG Brands: Risks & Rewards Read More »
It’s a little-known but impressive fact: Despite the rise and seeming ubiquity of e-commerce, a stunning 90 percent of consumer purchases are made in-store. That’s feet-on-the-street, brick-and-mortar, shopping cart, cash register, old-school type buying. Yet retailers and CPG (consumer packaged goods) brands still rely largely on print circulars to spur traffic and sales, despite off-the-cliff print media circulation. This
Leveraging Content For In-Store Sales Read More »
My most recent research published today. From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital Content to Power In-Store Sales [PDF download] is the result of a survey of over senior 500 executives at leading national retailers and CPG brands, as well as qualitative interviews with marketing leaders from brands such as PepsiCo,
New Research: From Web Traffic to Foot Traffic Read More »
