I just sent the following email to an Austin, Texas-based colleague: Hey ______, Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached. Best, Rebecca I also tweeted out the alert, copying Sleeping Giants, a coalition “trying to stop racist websites by stopping their […]
How Digital Advertising Will Change Under the New Administration Read More »
Some readers of this column are old enough to recall “I want my MTV!,” one of the most successful branding and awareness campaigns in media history. I do. I wanted MTV, too, but back in that primitive era, my first Manhattan apartment wasn’t yet wired for cable, so no dice. Fast-forward: not only did I
When All Media Are Just Media, What Happens to Advertising? Read More »
Todd Wheatland just published a very in-depth audio interview with me that he conducted for the Content Marketing Institute late last year. It’s not like me to post an interview with myself on my blog, but this one’s unusual in that I open up quite a bit personally, and discuss my path from film critic to
My Path From Film Critic to Digital Media Analyst – An Interview Read More »
Another year, another line up of very, vey expensive ad spots on very, very expensive TV inventory. As staggering as the numbers are: $4.5M for a 30-second media buy (most spots are 60 seconds), creative, production and A-list celebrities (did Carnival have to pay JFK’s estate or is that speech in the public domain
Seven Takeaways From This Year’s #BrandBowl Read More »
Content strategy and content marketing are where a great deal of my time and attention are focused as an analyst. Last month I discussed the trends in that sector that my research indicates will expand in 2015. But wait — there’s more. Not only around content marketing, but around technology, channels, media and advertising, that bear
Four Digital Media Trends to Follow This Year Read More »
For most of digital marketing’s relatively short history, personalization has been the ne plus ultra of sophisticated marketing. Addressing the customer by name, knowing their age, gender, date of birth, purchase history – all these data points help marketers deliver messages that are more meaningful and more relevant – and that, by extension, result in
Context: The Next Digital Marketing Frontier Read More »
We can all pretty much universally agree that with native advertising comes the obligation of disclosure and transparency. That means clearly and unambiguously indicating that yes, this is an ad, and it was paid for by Acme Corporation. Yet how to provide disclosure remains a murky area, hardly surprising given how quickly an extraordinarily wide
Native Advertising Disclosure and Transparency: Who’s Responsible? Read More »
When Facebook announced last week that it will soon become more difficult for brands’ page posts to appear in the news feeds of their friends, fans, and followers, the outcry was predictable. This was the latest move, many brands asserted, in Facebook “forcing” them to buy ads to reach their rightful audiences. After all, the
Facebook: The Paid/Organic Distinction Read More »
Content marketing is hot — finally! It’s the term du jour in digital marketing and advertising, getting its figurative place at the table and its own literal track at every marketing conference of note. Content is even getting its own dedicated conferences now — several of them. With great power comes great responsibility, as well
Beware Parochial Content Marketing Read More »
How much does content marketing cost? Tough question, right? So let’s break the question down a bit to try to simplify it. How much does content creation cost? There are still no easy answers, are there? Yet it’s a question marketers persist in asking, in much the same way people were asking back in the day, “How
How Much Does Content Cost? Read More »
