Digital Advertising


Transmedia Storytelling: Once Upon a Time

Transmedia storytelling. Quite the buzz term of late, particularly in content marketing circles. In case you’re not au courant, Wikipedia define the term as “the technique of telling stories across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchises, sequels or adaptations.” If you haven’t already heard the term bandied about, you […]

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Will the Media Buy Go Bye-Bye?

Social networks. Consumer-generated media. Twitter. Foursquare. YouTube. Facebook. Blogs. Websites, even. With digital media there for the taking (or earning), what’s the sense in buying it? Digital advertising and media are certainly not going to go away. No media channel has ever been truly supplanted (movies didn’t kill live theatre, just as VCRs didn’t stop

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