Content marketing has gone from nearly zero on marketers’ radar to about a billion mph in just a few short years. Organizations are realizing that content is effective – and cost-effective – for marketing as quickly as it becomes abundantly clear that content doesn’t just happen by itself. We’re here to help. On September 9 […]
Consider Attending Our Content Marketing Workshop (Sept. 9, Milbrae CA) Read More »
Online ad revenues remain on a hockey stick trajectory, clocking in at a record $9.6 billion in the first quarter of this year (yes, a bunch of this is search and video, but still). Yet the demise of the banner ad has long been predicted, and some say the deathwatch is imminent — possibly before the
Is the Banner Ad Dying? Read More »
Native advertising. Everyone’s talking about it, but what is it, exactly? It has something to do with ads that don’t look like ads, but rather provide a degree of value in terms of being content. In that sense, native advertising is certainly a form of converged media as it combines paid media (advertising) with owned media
More than a handful of brands publish more content now than a major media property such as Time Magazine did 25 years ago. Despite the overwhelming and ever-increasing trend toward content marketing, and the need to continually feed an ever-increasing portfolio of content channels and formats, most organizations haven’t yet addressed content on either a
New Research: Organize for Content Read More »
Three related, clustered events constitute a trend. So, what have we here? February 25: Mindshare appoints a content chief February 27: Edelman names (a new, digital-focused) chief content officer February 27: Facebook announces a content strategy fellowship March 25: Sequoia Capital appoints a head of content March 26: Houghton Mifflin Harcourt names its first chief
Six Emerging Content Marketing Trends Read More »
What’s the biggest problem marketers say they face when it comes to content marketing? Producing original content is No. 1, followed closely by the challenge of finding the time to actually produce content, according to the findings of a 2011 survey conducted by Curata. Content aggregation is a highly proactive and selective approach to finding, collecting,
Eight Ways Brands Are Screwing Up Content Aggregation Read More »
Even when you know what’s coming, you never know exactly what’s coming. Paid, owned and earned media are converging, sure. As a result, workflow and roles are changing radically. But even when you’ve been watching this space microscopically for many months, the next manifestation to come down the pike is almost always a surprise. The
First Media Disruption of the Year: Samsung + AP + Twitter Read More »
Predictions can be fascinating, but let’s face it. No one I know is in possession of a working crystal ball, and digital marketing and technology move way too quickly and too erratically to do much more than keep us guessing (not that that isn’t half the fun). I’m an analyst, not a psychic. So rather
Digital Marketing & Media: What to Watch in 2013 Read More »
Some “facts” you might not know about me, particularly if you’re going by the picture on the upper right hand side of this page. I’m a married male head of household who speaks Spanish. I have two teenage children and a high school diploma. I’m retired. My income is below $50,000. I’ve recently purchased luxury
Online Targeting: Perhaps Privacy Isn’t the Problem Read More »
here are a ridiculous number of names for it: native advertising, custom content, sponsored content, branded content, content marketing, collaborative content. Or you can kick it old skool and go with plain, old fashioned “advertorial.” Whatever you call it, getting brand-generated content onto the pages of “real” publishing properties is becoming a real business, albeit
Pay to Play: Native Advertising Shakes Up Publishing Models Read More »
