Digital Marketing

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Will the Media Buy Go Bye-Bye?

Social networks. Consumer-generated media. Twitter. Foursquare. YouTube. Facebook. Blogs. Websites, even. With digital media there for the taking (or earning), what’s the sense in buying it? Digital advertising and media are certainly not going to go away. No media channel has ever been truly supplanted (movies didn’t kill live theatre, just as VCRs didn’t stop

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