Digital Marketing

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A Mass Audience for Mobile?

What will it take to achieve mass in mobile? This question has been on my mind a lot lately (in part because I’ll be addressing it at Publishing Apps Expo in a keynote tomorrow). There’s a lot that stands between mobile, its audience and advertisers: platform incompatibility, development problems, and just plain old lack of

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Content Roundup

Most of my writings on digital marketing, advertising and media don’t make it to this blog. Instead, they’re published elsewhere – and a girl can do only so much typing sometimes. So herewith, a roundup of recently published thinking that’s appeared elsewhere over the past month or so: My new book! Obviously, this is the

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Transmedia Storytelling: Once Upon a Time

Transmedia storytelling. Quite the buzz term of late, particularly in content marketing circles. In case you’re not au courant, Wikipedia define the term as “the technique of telling stories across multiple platforms and formats using current digital technologies, not to be confused with traditional cross-platform media franchises, sequels or adaptations.” If you haven’t already heard the term bandied about, you

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