Wave goodbye to all those social media gurus. They’re about to head off into the sunset. And that’s a good thing. By all indications, this is the year that social media will fade into the background. All those social media gurus and social media ninjas and social media experts’ volume level will no longer be […]
Social Media’s Fade-Out (and Why That’s a Good Thing) Read More »
You are just beginning to wrap your mind around the fact that content marketing is the new “it” thing in digital marketing when you hear it’s over. Too much noise, not enough signal. Too much content. Too much bad content. No one will ever find your content due to the glut of other content incessantly pouring into
Is There Really a Content Glut? Read More »
Breaking: everything you see and read on the internet isn’t true. Hope you were sitting down for that surprising revelation. I know, I know, it’s not that big a surprise, but that’s why it’s constantly surprising that people are…surprised by it. A reporter from one of this country’s leading metropolitan dailies contacted me recently about
Yes, There’s Fraud Online. Deal With It. Read More »
If you work in digital marketing in some capacity (if you’re reading this, it’s likely you do), you probably devote little to no time thinking about co-op advertising. You may only have the vaguest idea of what coop advertising actually is, or how it works. While you’re ignoring coop advertising, the manufacturers who run coop
Co-Op Advertising: Digital’s Multi-Billon Dollar Opportunity Read More »
In our recent research report on content marketing, we asked 56 marketers what content channels matter now, and will in the future. Not a single one of them – not one – named email as a content channel, though we know that virtually every company we spoke with has invested significantly in email marketing initiatives.
Email’s Critical (But Overlooked) Role in Content Marketing Read More »
I spent this afternoon immersed in a briefing on IBM’s most recent research effort, perhaps the most exhaustive survey of CMOs ever conducted. In a four month period, the company interviewed over 1,700 CMOs in 64 countries to learn more about their priorities and their pain points. The full report is available for download (registration
CMOs Want Technology and Content Read More »
Digital publishing is no longer about newsletter subscriptions. Social media channels are capable of driving more traffic to media sites than search and direct navigation combined (sometimes). Two years ago, when I was with Econsultancy, we learned 10 percent of traffic was coming from Twitter alone. Ten percent may not sounds like an enormous number,
Publishers: Take Note of “Social Subscribe” Read More »
