IBM recently published research finding that about 80 percent of those who begin a corporate blog never post more than five entries. And that’s just blogging. The Internet is littered with never-updated web sites, near-tweetless Twitter accounts, expressionless Facebook pages, and no-one-home YouTube channels. In the rush to adopt content marketing as a tactic, too […]
14 Ways To Turn On The Content Flow Read More »
What’s the ROI of a ‘like’ on Facebook? For too many marketers, getting fans or ‘likes’ on Facebook is a goal unto itself. It’s about as legitimate a goal as measuring how many ‘hits’ a website got circa 1998. Just as those ‘hits weren’t translating into revenue in the early days of the commercial internet,
Facebook Advertisers ‘Like’ Their ROI Read More »
It almost had to happen. Ad stacks are proliferating across the digital media landscape, and corporate behemoths such as IBM and Adobe are refining and growing their suites of digital marketing and advertising software offerings. All the while, Google’s been very quiet on the display advertising front. No longer. Today at DoubleClick Insights, Google announced
How Will DoubleClick Stack Up? Read More »
Perhaps GM’s ad unit needs more of a social life. It’s hard to believe there wasn’t some sort of agenda in telling the Wall Street Journal, three days in advance of what’s slated to be the biggest IPO in U.S. history, that advertising on Facebook isn’t working for GM, but that’s what the automaker did.
Facebook Advertising Can’t Succeed (without Marketing) Read More »
Susan Etlinger & Charlene Li are not only co-authors, they contributed more to this post than I did. The run-up to Facebook’s IPO reminds me a bit of a wedding: everyone’s attention is on the big day (expected to be Friday May 18), without much regard for the weeks, months and years afterward. Charlene, Susan
Beyond the IPO: 9 Implications of a Public Facebook Read More »
Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day? Every week? Every month? When a new one comes along does your heart leap in anticipation, or sink a little when you realize it’s one more thing to add to your already
How Real Is Social Media Fatigue? Read More »
Many of us grew up with Marcia, Marcia, Marcia. For the past few years the refrain has been Google, Google, Google. But this past week, it’s been all Facebook, all the time. As we wait for the biggest IPO in tech history to shake out, the question I’m being asked most by clients and especially
What’s Facebook Going to Do with All That Money? Read More »
It’s not often (well, to date not ever) that I post links to my mentions in the media, but last night’s Facebook S-1 filing broke all personal records for media commentary. These reporters and editors have done some tough work on deadline, so here’s a little link love (as well as personal record-keeping) in no
Talking All Facebook, All the Time Read More »
Google has a new, 360-degree privacy policy. Take that, Facebook. The consolidation of data that creates a unified customer profile across very nearly all of Google’s products and services creates a view of the customer that’s very, very Facebook in nature. Funny that with all the attention directed to the Facebook IPO lately, so few
Google’s New Privacy Policy Critical to Competition with Facebook Read More »
