Many of us grew up with Marcia, Marcia, Marcia. For the past few years the refrain has been Google, Google, Google. But this past week, it’s been all Facebook, all the time. As we wait for the biggest IPO in tech history to shake out, the question I’m being asked most by clients and especially […]
What’s Facebook Going to Do with All That Money? Read More »
Google has a new, 360-degree privacy policy. Take that, Facebook. The consolidation of data that creates a unified customer profile across very nearly all of Google’s products and services creates a view of the customer that’s very, very Facebook in nature. Funny that with all the attention directed to the Facebook IPO lately, so few
Google’s New Privacy Policy Critical to Competition with Facebook Read More »
Over 800 million active users – more than half of whom log in on any given day and interact with over 900 million “objects” (pages, groups, communities, etc.). Over 250 million photos uploaded every day, over 70 languages on the site. The stats go on and on, and any way you look at them, the
Facebook’s IPO: What Does It Mean For…? Read More »
I spent this afternoon immersed in a briefing on IBM’s most recent research effort, perhaps the most exhaustive survey of CMOs ever conducted. In a four month period, the company interviewed over 1,700 CMOs in 64 countries to learn more about their priorities and their pain points. The full report is available for download (registration
CMOs Want Technology and Content Read More »
Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What’s the new model: advertorial; advertent (as one attendee dubbed it); content marketing? And hey, aren’t ads content, too? Last night a group of advertisers and
Future of Media: Altimeter Group Pilot Event Read More »
Social networks. Consumer-generated media. Twitter. Foursquare. YouTube. Facebook. Blogs. Websites, even. With digital media there for the taking (or earning), what’s the sense in buying it? Digital advertising and media are certainly not going to go away. No media channel has ever been truly supplanted (movies didn’t kill live theatre, just as VCRs didn’t stop
Will the Media Buy Go Bye-Bye? Read More »
Content marketing: what are you measuring? And why? I couldn’t be happier that Jim Sterne’s eMetrics Summit will at last come to New York, and am honored to be speaking at the event. The session is entitled Congratulations, You’re a Publisher! Content Marketing Metrics. My hypothesis is that content marketing is, essentially, publishing. To measure
How Do You Measure Content Marketing? Read More »
