mobile Archives - Rebecca Lieb

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Leveraging Content For In-Store Sales

It’s a little-known but impressive fact: Despite the rise and seeming ubiquity of e-commerce, a stunning 90 percent of consumer purchases are made in-store. That’s feet-on-the-street, brick-and-mortar, shopping cart, cash register, old-school type buying. Yet retailers and CPG (consumer packaged goods) brands still rely largely on print circulars to spur traffic and sales, despite off-the-cliff print media circulation. This […]

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The Inevitable Shift to Mobile-First and Mobile-Only

Rebecca Lieb

When it comes to mobile, businesses are at a tipping point very similar to the one they found themselves in 12-13 years ago with the internet. It was here, a healthy majority of consumers used it, yet businesses found themselves challenged by any and all aspects of the digital revolution: getting online, shifting strategies and

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Context: The Next Digital Marketing Frontier

Rebecca Lieb

For most of digital marketing’s relatively short history, personalization has been the ne plus ultra of sophisticated marketing. Addressing the customer by name, knowing their age, gender, date of birth, purchase history – all these data points help marketers deliver messages that are more meaningful and more relevant – and that, by extension, result in

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Micro Content, Maxi Effect — How Shifts Toward Visual Content Will Impact Marketers

Rebecca Lieb

The written word seems to be on the decline, at least in the online space. Articles and white papers have morphed into blog posts and status updates. Hashtags, acronyms and emoticons stand in for sentences. OTP, BRB, LMK, OK? How low can you go? In a year or two, 140 characters — a miserly

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Nine Digital Marketing Trends to Watch in 2014

Rebecca Lieb

Longtime readers know not to expect a list of annual “predictions” so prevalent in trade publications this time of year. After all, I’m an industry analyst. Un-endowed with the psychic abilities that would enable me to read crystal balls or entrails, I must instead rely on my innate powers of observation and analysis. That’s not

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On PBS Newshour: Discussing the Yahoo Tumblr Acquisition

Rebecca Lieb

Transcript JEFFREY BROWN: And we turn to the blockbuster deal announced today in the tech world: giant, but troubled Yahoo buying the popular blogging site Tumblr. The purchasing price: $1.1 billion dollars. The prize: a fast-growing social media site that features more than 100 million blogs in its network and reaches several hundred million people worldwide.

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Why the Future of Mobile Advertising is Native Advertising

Rebecca Lieb

One reason it’s so hard to pin down mobile advertising is due to the fact that “mobile” is quite possibly the most imprecise term there is when it comes to adverting and media. Tablet? Yes. Phone? Indeed. E-reader? Laptop? Phablet? Sure. Also, that must-have thing that’s coming down the pike next. The sizes, functions and purposes of

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Digital Marketing & Media: What to Watch in 2013

Rebecca Lieb

Predictions can be fascinating, but let’s face it. No one I know is in possession of a working crystal ball, and digital marketing and technology move way too quickly and too erratically to do much more than keep us guessing (not that that isn’t half the fun). I’m an analyst, not a psychic. So rather

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The Cat Food Would Like to Have a Word: The Sentient World Meets Marketing

Rebecca Lieb

Characters on packaging sing and dance. Retail inventory “knows” where it is in the store, and when it needs to be restocked. Invisible coupons can be snatched from the ether, and mobile devices can lead shoppers to items that match pre-selected criteria (low-fat, gluten free and strawberry flavored). Open the car door and, as

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How Will DoubleClick Stack Up?

Rebecca Lieb

It almost had to happen. Ad stacks are proliferating across the digital media landscape, and corporate behemoths such as IBM and Adobe are refining and growing their suites of digital marketing and advertising software offerings. All the while, Google’s been very quiet on the display advertising front. No longer. Today at DoubleClick Insights, Google announced

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mobile

Leveraging Content For In-Store Sales

The Inevitable Shift to Mobile-First and Mobile-Only

Context: The Next Digital Marketing Frontier

Nine Digital Marketing Trends to Watch in 2014

On PBS Newshour: Discussing the Yahoo Tumblr Acquisition

Why the Future of Mobile Advertising is Native Advertising

The Cat Food Would Like to Have a Word: The Sentient World Meets Marketing

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