social media

If you build it, will they come? If you’re super lucky, they will. Most marketers, however, are faced with a challenge that is familiar to publishers and broadcasters: audience development. This means connecting eyeballs with content. One thing that publishers and broadcasters have going for them is that enterprises engaged in content marketing are only beginning

One of content marketing’s biggest challenges is coming up with new material. One of content marketing’s other biggest challenges is overcoming something you’ve been told not to do since you were small: repeating yourself. By “repeating” I’m not referring to verbatim repetition.  You don’t want duplicate content issues on blogs or web pages (and the