If you missed Jeremiah and I presenting our webinar Content: Thee New Marketing Equation, based on our recently published research report, you can watch it here or on SlideShare. Please share the video, as it’s freely available as open research. How to Rebalance for Content as Part of the New Marketing Equation with Rebecca Lieb […]
Webinar Replay – Content: The New Marketing Equation Read More »
At ad:tech San Francisco a couple of weeks ago, I caught up with Marketo’s marketing team. Jason Miller and I sat down to talk content marketing. He very flatteringly turned our conversation into a blog post. Here’s an excerpt of our talk – but you have to click if you want to get to the
Content Strategy, Influencers, and Leftover Turkey Read More »
Reading. It’s a fundamentally solitary pastime that’s becoming increasingly more social given the baked-in functionalities of e-reading devices (Tweet this!). It’s also – surprise! – an activity on the upswing for a couple of reasons: a proliferation of e-reading devices that are plummeting in price, and consumers’ broad acceptance of reading content on phones and
Publishing In Today’s Digital, Social Reading Environment Read More »
Sometimes, timing can be really fortuitous. Almost immediately upon returning from Adobe’s annual marketing summit, where I spent a week immersed in the world of advertising technology stacks, Advertising Age called and asked me to contribute a column on precisely that topic. Here’s the piece they published today on the advantages, and disadvantages, of all-in-one
Digital Advertising: One-Stop Shopping or á la Carte Services? Read More »
How do you influence the digital influencers? What is influence, anyway? And if you can rally influencers to your side, cause, brand or point of view, what’s the best way to approach the task? What can realistically be achieved? And how do you measure results. There’s no dearth of talk about online influence, but until
How to Influence the Influencers Read More »
Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day? Every week? Every month? When a new one comes along does your heart leap in anticipation, or sink a little when you realize it’s one more thing to add to your already
How Real Is Social Media Fatigue? Read More »
Many of us grew up with Marcia, Marcia, Marcia. For the past few years the refrain has been Google, Google, Google. But this past week, it’s been all Facebook, all the time. As we wait for the biggest IPO in tech history to shake out, the question I’m being asked most by clients and especially
What’s Facebook Going to Do with All That Money? Read More »
Over 800 million active users – more than half of whom log in on any given day and interact with over 900 million “objects” (pages, groups, communities, etc.). Over 250 million photos uploaded every day, over 70 languages on the site. The stats go on and on, and any way you look at them, the
Facebook’s IPO: What Does It Mean For…? Read More »
Will Facebook absorb five percent of online ad spend by year’s end? According to how many media outlets are interpreting a recently published forecast, yes. I say, not so fast. There’s spend and there’s spend. Some of it is on digital advertising, and some is on digital marketing. There’s a world of difference between the
Ad Spend Versus Marketing Spend Read More »
Organizations wouldn’t consider for a moment the concept of not knowing where their financial accounts are (or not having signatory power over them). Ditto accounts with key vendors and suppliers. Yet my colleague Jeremiah Owyang found in the course of conducting research for his just-published report, “Managing Social Media Proliferation,” that companies have, on average, 178
Social Media Control Read More »
