Another year, another stream of predictions. Not that predictions aren’t interesting, mind you, but I’ve never been one to focus on them. Sure, I avidly follow trends in digital marketing and media, but what really jazzes me about following the sector for a living is the surprise factor. It’s not knowing what comes next because […]
Learning in 2012: My 10 Top Digital Marketing & Media Topics Read More »
I spent this afternoon immersed in a briefing on IBM’s most recent research effort, perhaps the most exhaustive survey of CMOs ever conducted. In a four month period, the company interviewed over 1,700 CMOs in 64 countries to learn more about their priorities and their pain points. The full report is available for download (registration
CMOs Want Technology and Content Read More »
Advertising: is it dying? In an ecosystem where rolling your own media has never been easier or cheaper, why would advertisers buy media from publishers to spread their messages? What’s the new model: advertorial; advertent (as one attendee dubbed it); content marketing? And hey, aren’t ads content, too? Last night a group of advertisers and
Future of Media: Altimeter Group Pilot Event Read More »
Everything old is new again. Apparently this holds true nowhere more so than in digital channels. When there are major, disruptive shifts in digital, the needle doesn’t just move. It moves straight across to the opposite pole, 180 degrees. Why does this matter? It’s something digital strategists, marketers, advertisers, media companies and others must take
Is There a Digital 180 Degree Law? Read More »
In the Q&A following Mark Zuckerberg’s F8 keynote today, he was asked how brand advertising will change. His reply? Ads are becoming more social. Sure, Facebook will still feature display ads on its pages. Stay tuned for açai berry diets and special deals on tooth-whitening for alums of [fill-in-your-alma-mater]. But the apps featured today at
Facebook: Socialize Media to Target Ads Read More »
Social networks. Consumer-generated media. Twitter. Foursquare. YouTube. Facebook. Blogs. Websites, even. With digital media there for the taking (or earning), what’s the sense in buying it? Digital advertising and media are certainly not going to go away. No media channel has ever been truly supplanted (movies didn’t kill live theatre, just as VCRs didn’t stop
Will the Media Buy Go Bye-Bye? Read More »
