Perhaps GM’s ad unit needs more of a social life. It’s hard to believe there wasn’t some sort of agenda in telling the Wall Street Journal, three days in advance of what’s slated to be the biggest IPO in U.S. history, that advertising on Facebook isn’t working for GM, but that’s what the automaker did. […]
Facebook Advertising Can’t Succeed (without Marketing) Read More »
If you missed Jeremiah and I presenting our webinar Content: Thee New Marketing Equation, based on our recently published research report, you can watch it here or on SlideShare. Please share the video, as it’s freely available as open research. How to Rebalance for Content as Part of the New Marketing Equation with Rebecca Lieb
Webinar Replay – Content: The New Marketing Equation Read More »
Content marketing has been embraced by businesses large and small. They know there’s far less of a need to buy media when you can create it yourself. They’re aware that if you have a website, a blog, a YouTube channel, a Twitter presence, a Facebook page, or a host of other online offerings, then you’re
Whose Job is Content? Read More »
At ad:tech San Francisco a couple of weeks ago, I caught up with Marketo’s marketing team. Jason Miller and I sat down to talk content marketing. He very flatteringly turned our conversation into a blog post. Here’s an excerpt of our talk – but you have to click if you want to get to the
Content Strategy, Influencers, and Leftover Turkey Read More »
Reading. It’s a fundamentally solitary pastime that’s becoming increasingly more social given the baked-in functionalities of e-reading devices (Tweet this!). It’s also – surprise! – an activity on the upswing for a couple of reasons: a proliferation of e-reading devices that are plummeting in price, and consumers’ broad acceptance of reading content on phones and
Publishing In Today’s Digital, Social Reading Environment Read More »
