Google has a new, 360-degree privacy policy. Take that, Facebook. The consolidation of data that creates a unified customer profile across very nearly all of Google’s products and services creates a view of the customer that’s very, very Facebook in nature. Funny that with all the attention directed to the Facebook IPO lately, so few
Google’s New Privacy Policy Critical to Competition with Facebook Read More »
Plenty of sobering news about the print industry has been released over the past week. Yes, print is in steep decline. So is print advertising. It’s important not only to ponder and understand why print is declining so precipitously now, but also to draw some lines into the future and understand how this trend might
What the Decline of Print Means for Digital Read More »
Over 800 million active users – more than half of whom log in on any given day and interact with over 900 million “objects” (pages, groups, communities, etc.). Over 250 million photos uploaded every day, over 70 languages on the site. The stats go on and on, and any way you look at them, the
Facebook’s IPO: What Does It Mean For…? Read More »
Will Facebook absorb five percent of online ad spend by year’s end? According to how many media outlets are interpreting a recently published forecast, yes. I say, not so fast. There’s spend and there’s spend. Some of it is on digital advertising, and some is on digital marketing. There’s a world of difference between the
Ad Spend Versus Marketing Spend Read More »
Another year, another stream of predictions. Not that predictions aren’t interesting, mind you, but I’ve never been one to focus on them. Sure, I avidly follow trends in digital marketing and media, but what really jazzes me about following the sector for a living is the surprise factor. It’s not knowing what comes next because
Learning in 2012: My 10 Top Digital Marketing & Media Topics Read More »
It’s always a good thing when industry conferences share their content, speakers and insights with the wider world. We can’t all be in the same room at the same time, after all. This week at Digiday Agency, Pulsepoint‘s razor-sharp CMO Rose Ann Horan and I kicked off the day with a half hour chat about
A Content Marketing Conversation at Digiday Agency Read More »
What will it take to achieve mass in mobile? This question has been on my mind a lot lately (in part because I’ll be addressing it at Publishing Apps Expo in a keynote tomorrow). There’s a lot that stands between mobile, its audience and advertisers: platform incompatibility, development problems, and just plain old lack of
A Mass Audience for Mobile? Read More »
Delivering observational sound bytes is part and parcel of the job of an analysts (and a very enjoyable part at that). Even more exciting is the rare opportunity to swap opinions and observations with one of the most respected observers and interviewers in all of digital. I was lucky enough to have just such an
Talking Tablets & Super Bowl with Robert Scoble Read More »
What ever happened to “immersive”? You know, those campaigns that are so absorbing, so experiential, so deep and rich and mesmerizing that the viewer/audience/consumer is swept up in the experience. Transported, and in some small way, transformed. They’re also compelled to share and pass on campaigns like this. Truly immersive ads are always viral. Digital
Why Isn’t There More “Immersive” Advertising? Read More »
Most of my writings on digital marketing, advertising and media don’t make it to this blog. Instead, they’re published elsewhere – and a girl can do only so much typing sometimes. So herewith, a roundup of recently published thinking that’s appeared elsewhere over the past month or so: My new book! Obviously, this is the
