If you missed Jeremiah and I presenting our webinar Content: Thee New Marketing Equation, based on our recently published research report, you can watch it here or on SlideShare. Please share the video, as it’s freely available as open research. How to Rebalance for Content as Part of the New Marketing Equation with Rebecca Lieb […]
Webinar Replay – Content: The New Marketing Equation Read More »
Content marketing has been embraced by businesses large and small. They know there’s far less of a need to buy media when you can create it yourself. They’re aware that if you have a website, a blog, a YouTube channel, a Twitter presence, a Facebook page, or a host of other online offerings, then you’re
Whose Job is Content? Read More »
Sometimes, timing can be really fortuitous. Almost immediately upon returning from Adobe’s annual marketing summit, where I spent a week immersed in the world of advertising technology stacks, Advertising Age called and asked me to contribute a column on precisely that topic. Here’s the piece they published today on the advantages, and disadvantages, of all-in-one
Digital Advertising: One-Stop Shopping or á la Carte Services? Read More »
How do you influence the digital influencers? What is influence, anyway? And if you can rally influencers to your side, cause, brand or point of view, what’s the best way to approach the task? What can realistically be achieved? And how do you measure results. There’s no dearth of talk about online influence, but until
How to Influence the Influencers Read More »
In digital channels, everything can be measured, and content marketing initiatives are no exception to that rule. Without measurement, there’s no way of knowing what’s working and what isn’t. You won’t have any information upon which you can refine or improve results, or jettison the stuff that’s less effective. In short, you should never begin
Content Metrics 101 Read More »
So content is the new black (and some 270,000 exact-match results for that phrase on Google suggest it’s at least a deep, deep indigo). Inevitably, that’s meant an escalated level of chatter, talk, and pontificating about content’s role in the digital mix. As more and more marketers consider how content can work for them in
Content Marketing. Content Strategy. What’s the Difference? Read More »
There’s been a rash of news stories recently with headlines so misleading it’s hard to believe they passed editorial muster. Yet a quick search of Google News reveals no less than five articles with ledes very much like this one: “P&G to cut 1600 staff after CEO discovers digital media is free“. Any serious marketer
Rebalancing for Content – The New Marketing Equation Read More »
Many of us grew up with Marcia, Marcia, Marcia. For the past few years the refrain has been Google, Google, Google. But this past week, it’s been all Facebook, all the time. As we wait for the biggest IPO in tech history to shake out, the question I’m being asked most by clients and especially
What’s Facebook Going to Do with All That Money? Read More »
Plenty of sobering news about the print industry has been released over the past week. Yes, print is in steep decline. So is print advertising. It’s important not only to ponder and understand why print is declining so precipitously now, but also to draw some lines into the future and understand how this trend might
What the Decline of Print Means for Digital Read More »
Over 800 million active users – more than half of whom log in on any given day and interact with over 900 million “objects” (pages, groups, communities, etc.). Over 250 million photos uploaded every day, over 70 languages on the site. The stats go on and on, and any way you look at them, the
Facebook’s IPO: What Does It Mean For…? Read More »
