Three related, clustered events constitute a trend. So, what have we here? February 25: Mindshare appoints a content chief February 27: Edelman names (a new, digital-focused) chief content officer February 27: Facebook announces a content strategy fellowship March 25: Sequoia Capital appoints a head of content March 26: Houghton Mifflin Harcourt names its first chief […]
Six Emerging Content Marketing Trends Read More »
What’s the biggest problem marketers say they face when it comes to content marketing? Producing original content is No. 1, followed closely by the challenge of finding the time to actually produce content, according to the findings of a 2011 survey conducted by Curata. Content aggregation is a highly proactive and selective approach to finding, collecting,
Eight Ways Brands Are Screwing Up Content Aggregation Read More »
“Digital media” will soon be a redundant term. Increasingly, all media are digital. Once a term reserved for the internet only, “digital” now embraces your phone, television, more and more “print” media (ereaders and tablets), radio, and out-of-home channels such as in-store kiosks and digital signage. “Social media” is another term that is rapidly approaching
The End of “Digital” & “Social” Media Read More »
Even when you know what’s coming, you never know exactly what’s coming. Paid, owned and earned media are converging, sure. As a result, workflow and roles are changing radically. But even when you’ve been watching this space microscopically for many months, the next manifestation to come down the pike is almost always a surprise. The
First Media Disruption of the Year: Samsung + AP + Twitter Read More »
One reason it’s so hard to pin down mobile advertising is due to the fact that “mobile” is quite possibly the most imprecise term there is when it comes to adverting and media. Tablet? Yes. Phone? Indeed. E-reader? Laptop? Phablet? Sure. Also, that must-have thing that’s coming down the pike next. The sizes, functions and purposes of
Why the Future of Mobile Advertising is Native Advertising Read More »
Predictions can be fascinating, but let’s face it. No one I know is in possession of a working crystal ball, and digital marketing and technology move way too quickly and too erratically to do much more than keep us guessing (not that that isn’t half the fun). I’m an analyst, not a psychic. So rather
Digital Marketing & Media: What to Watch in 2013 Read More »
Some “facts” you might not know about me, particularly if you’re going by the picture on the upper right hand side of this page. I’m a married male head of household who speaks Spanish. I have two teenage children and a high school diploma. I’m retired. My income is below $50,000. I’ve recently purchased luxury
Online Targeting: Perhaps Privacy Isn’t the Problem Read More »
here are a ridiculous number of names for it: native advertising, custom content, sponsored content, branded content, content marketing, collaborative content. Or you can kick it old skool and go with plain, old fashioned “advertorial.” Whatever you call it, getting brand-generated content onto the pages of “real” publishing properties is becoming a real business, albeit
Pay to Play: Native Advertising Shakes Up Publishing Models Read More »
I recently spent two days at the headquarters of a global enterprise speaking with various stakeholders from across their marketing organization about content marketing. The purpose of the discussions was to uncover how content is being conceived, created, used, re-used, published and disseminated within the organization. Is there sufficient sharing and cross-departmental cooperation, or are
What’s “Content” Anyway? Read More »
When was the last time you watched television without simultaneously interacting with a second, third, or fourth screen? A smartphone, tablet, or Xbox? Without tweeting, IMing, or posting to Facebook? A plethora of devices, as well as social media are changing the way we watch, particularly when viewing is tied to an event –
Do Multiscreen Experiences Fragment Attention, or Focus It? Read More »
