“I’ll check with my supervisor and get back to you.” Why doesn’t that remark cut it anymore? More often than not, it’s symptomatic of an organization that isn’t adaptive. One that hasn’t taken advantage of new technologies, or empowered (or trained, or created policies around) the tools and technologies available to their employees. Tools their […]
Why Organizations Must Be Faster Than Real Time Read More »
Those brands that are still ‘just’ advertising have it relatively easy. They partner with advertising agencies that are tasked with coming up with the creative idea for advertising campaigns. In fact, they have a dedicated staff of “creatives” tasked with doing just that. Not to denigrate agencies, or creatives, or the vast amount of strategy,
Where Does the Creative Idea Originate? Read More »
IBM recently published research finding that about 80 percent of those who begin a corporate blog never post more than five entries. And that’s just blogging. The Internet is littered with never-updated web sites, near-tweetless Twitter accounts, expressionless Facebook pages, and no-one-home YouTube channels. In the rush to adopt content marketing as a tactic, too
14 Ways To Turn On The Content Flow Read More »
Perhaps GM’s ad unit needs more of a social life. It’s hard to believe there wasn’t some sort of agenda in telling the Wall Street Journal, three days in advance of what’s slated to be the biggest IPO in U.S. history, that advertising on Facebook isn’t working for GM, but that’s what the automaker did.
Facebook Advertising Can’t Succeed (without Marketing) Read More »
If you missed Jeremiah and I presenting our webinar Content: Thee New Marketing Equation, based on our recently published research report, you can watch it here or on SlideShare. Please share the video, as it’s freely available as open research. How to Rebalance for Content as Part of the New Marketing Equation with Rebecca Lieb
Webinar Replay – Content: The New Marketing Equation Read More »
Content marketing has been embraced by businesses large and small. They know there’s far less of a need to buy media when you can create it yourself. They’re aware that if you have a website, a blog, a YouTube channel, a Twitter presence, a Facebook page, or a host of other online offerings, then you’re
Whose Job is Content? Read More »
At ad:tech San Francisco a couple of weeks ago, I caught up with Marketo’s marketing team. Jason Miller and I sat down to talk content marketing. He very flatteringly turned our conversation into a blog post. Here’s an excerpt of our talk – but you have to click if you want to get to the
Content Strategy, Influencers, and Leftover Turkey Read More »
In our recent research report on content marketing, we asked 56 marketers what content channels matter now, and will in the future. Not a single one of them – not one – named email as a content channel, though we know that virtually every company we spoke with has invested significantly in email marketing initiatives.
Email’s Critical (But Overlooked) Role in Content Marketing Read More »
How do you influence the digital influencers? What is influence, anyway? And if you can rally influencers to your side, cause, brand or point of view, what’s the best way to approach the task? What can realistically be achieved? And how do you measure results. There’s no dearth of talk about online influence, but until
How to Influence the Influencers Read More »
If you build it they will come, but too often they’ll just sort of awkwardly stand around. Most companies approach enterprise social networks (ESNs) as technology deployments. They fail to understand that the new relationships created by enterprise social networks are where real value is created. With no strategies for the content that will reside,
Why Enterprise Social Networks Require a Content Strategy Foundation Read More »
